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AI’s Energy Appetite: What Data Centers Mean for the Future of Electricity Prices

Discover how AI-driven data centers are reshaping electricity demand, prices, and why smarter HVAC and efficiency are critical for sustainable growth.

Ava Montini

Jan 27, 2026

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Powering intelligence, shaping energy


Artificial intelligence has gone from “what if” to “what now.” We use it to draft reports, analyze data, streamline workflows, and even generate design ideas. But while the results appear on our screens instantly, what powers them is anything but invisible.


Behind every AI tool is a data center; rows of servers drawing massive amounts of power and generating equally massive amounts of heat. And with AI adoption soaring, those facilities are putting real pressure on our electricity grids.


Bloomberg recently reported that in PJM, the largest U.S. grid, capacity prices jumped sharply as AI-driven data center demand climbed (Bloomberg). For operators, this is a direct hit to energy budgets.


So while AI is exciting, it comes with a new operational reality: efficiency in cooling, airflow, and HVAC isn’t optional. It’s the difference between runaway costs and sustainable growth.


Why AI is different from past computing booms


Previous waves of digital growth (like cloud adoption) drove steady data center expansion. But AI is different. Training large models consumes enormous amounts of energy. The International Energy Agency estimates that data center electricity use could nearly double by 2030 to around 1,000 TWh, roughly equal to Japan’s entire annual consumption (IEA).


And it’s not just training. Inference: the everyday process of users asking questions or running AI tasks is multiplying demand across millions of devices. Goldman Sachs forecasts a 165% increase in data center power demand by 2030, largely due to AI (Goldman Sachs).


Cooling: a hidden energy driver


When people think about data centers, they picture racks of servers. But behind that computing load is another energy giant: cooling.

HVAC, chillers, pumps, and fans often make up 30–40% of total energy use in data centers (U.S. DOE). That means the “support systems” keeping servers at safe temperatures can rival the IT equipment itself in energy demand.


And because these systems run 24/7, even small inefficiencies snowball:

  • A high-resistance filter forces fans to draw extra kilowatts all day, every day.

  • A dirty coil reduces heat transfer, stretching compressor runtimes.

  • A miscalibrated damper throws airflow off balance, raising both costs and emissions.


Clogged filters can cut supply airflow by over 35%, driving higher fan power and cooling loads (MDPI). Others highlight how loaded filters in constant-speed systems directly increase electricity use (University of Texas at Austin).


Now scale that across a hyperscale AI-driven facility. A 3% efficiency penalty may look small on paper, but in practice, it can cost hundreds of thousands of dollars annually and add unnecessary CO₂e to your footprint.


That’s why low-pressure, high-efficiency filtration matters. It cuts resistance without sacrificing capture, reducing fan energy hour after hour. For operators under pressure from rising power prices and sustainability goals, it’s one of the simplest ways to shrink cooling costs while protecting uptime.


Why efficiency pays off more now

Energy savings have always lowered costs. But as grids get stressed and data center demand rises, the value of each saved kilowatt is climbing. Bloomberg recently reported that capacity prices on PJM, the largest U.S. grid, have spiked because of new data center growth (Bloomberg).


In practical terms, this changes the math:

  • A coil cleaning that once took years to pay for itself can now pay back in just a few months.

  • Smarter controls and calibrated ventilation keep you protected when prices swing.

  • Low-pressure filtration quietly reduces fan energy every hour, stacking up bigger savings as electricity prices rise.


The bottom line is that efficiency has become one of the fastest and most reliable ways to control operating costs in an unpredictable energy market.


Building smarter, not just bigger

For operators, the roadmap isn’t a mystery. The tools are already here:

  • Low-pressure filtration to keep fans efficient hour after hour.

  • Adaptive cooling strategies like variable-speed fans, economizers, and containment to right-size energy use.

  • Monitoring-based commissioning and diagnostics to stop efficiency losses before they become routine.

  • Load shifting and grid-aware operations to tap cleaner, cheaper hours of power (IEA).


Every watt counts

As AI expands, data centers will continue to carry a heavier share of global electricity demand. That makes efficiency less of an option and more of an operating requirement.


The lesson is simple: efficiency and reliability are not competing goals. When facilities prioritize both, they not only manage rising energy costs but also reduce their carbon footprint in measurable, reportable ways. AI may be shaping the demand curve, but how operators respond will shape the industry's long-term sustainability.

A Closer Look At The Common Types of HVAC Filters and Their Benefits

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Aug 2, 2023
  • 4 min read

Updated: Jul 19, 2024

A row of differing types of HVAC filters stacked vertically
Understanding the different air filter types for your space is the first step to improving and managing indoor air quality.

Trying to find the best air filter for your indoor space can be a daunting task, especially with all the different types available. Different HVAC filters cater to different space sizes, types of occupancy and, most importantly, the type of air quality required.


Understanding the different air filter types for your space is the first step to improving and managing indoor air quality. There are five commonly used HVAC air filters:

  1. Pleated Media Filters

  2. Fiberglass Air Filters

  3. Electrostatic Filters

  4. UV-C Supplemental Air Sanitization

  5. HEPA HVAC Filters


What MERV rating should I use?

Before we get into detail about the types of filters, it’s important to understand what a MERV rating is and how it applies to air filters. MERV ratings or Minimum Efficiency Reporting Value is a measurement system created by ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers) to signify an air filter’s effectiveness. The MERV rating of your air filter should coincide with your indoor air quality needs.


What does MERV mean for air filters?

The higher a filter’s MERV rating, the more effective it is at capturing smaller airborne particles.

Detailed chart comparing MERV ratings for HVAC filters to allow you to select the correct rating for your needs
The MERV rating of your air filter should coincide with your indoor air quality needs.

Fibre-Glass Air Filters

Fibreglass filters are a type of non-pleated filter alongside electronic and electrostatic air filters. Non-pleated air filters, also known as disposable filters, are less expensive and most effective for large particles, such as lint, dust and even insects.


Non-pleated air filters are not designed to last very long. However, you can choose to buy metal-reinforced fibreglass filters for extra rigidity. Their MERV rating is between 1 and 4 (low). Their main purpose is to protect your HVAC unit from large dust particles; however, they do not trap mould, pollen, or other small particles and are not recommended for homes with people with allergies.


One of the biggest benefits of buying non-pleated filters is that they fit any type and model of HVAC system and are quite inexpensive.

Advantages:

  1. When compared to pleated filters, or other more effective options for air filtration, the fibre-glass filters are relatively cheaper.

  2. Fit in any type and model of an HVAC system.


Disadvantages:

  1. Not effective at removing small particles.

  2. Fibreglass clogs up relatively fast, and as a result, it must be changed more often, or your air handler will have to work extremely hard and use a lot of energy to compensate.


Pleated Media HVAC Filters

Pleated filters have a fabric medium commonly made of polyester or cotton and are designed so that the surface area increases and is able to hold large amounts of sediments whilst minimizing the reduction in airflow. As a result, pleated filters are more efficient than non-pleated filters at capturing microscopic airborne particles. Pleated filters can successfully filter:

  1. Dust mites

  2. Dust

  3. Pollen

  4. Mould

  5. Pet dander

  6. Other smaller bacterias


Advantages:

  1. The pleats in these filters give them an advantage over non-pleated options because they increase the filter’s surface area for better filtering.

  2. Pleated filters are available in multiple MERV ratings, ranging from MERV 5 and 13.


Disadvantages:

  1. The downside to pleated filters is that they require your HVAC system to work a little harder to pull air through the unit; this may result in your HVAC system losing pressure.


Electrostatic Filters

An electrostatic filter induces an electrostatic charge to any and all particulates that pass through the air cleaner. This allows pathogens to be easily removed from the air with oppositely charged fibre media that act like magnets.


Electrostatic polarized filters, in particular, are a type of electrostatic filter and perform exceptionally well in removing sub-micron particles less than 1 micron in size. Let’s take the example of a magnet; polarized technology works similarly to how magnets’ positive and negative sides attract each other.


Polarization is the process of inducing an electrostatic charge to any and all particulates that pass through the air cleaner. This allows pathogens to be easily removed from the air with oppositely charged fibre media that act like magnets.


The charged polarized particles attach with other polarized particles as they collide in the air, creating a “polarized field.” This field binds the submicron particles, allowing the air cleaner to capture even the smallest particles.


Advantages:

  1. Most electrostatic polarized filters can capture particles 40x smaller than standard filters.

  2. Unlike electrostatic ionizing filter technology, polarized filters do not emit ozone.


Disadvantages:

  1. Best suited for large commercial spaces. Electrostatic polarized filters are the best option in HVAC systems and buildings where enhanced air quality is required but a HEPA filter is not practical.


UVGI Supplemental Air Sanitization

Ultraviolet radiation is a type of electromagnetic radiation that carries a short wavelength and a higher level of energy. UVC light is the type of UV light that’s most effective at killing germs. It can be used to disinfect surfaces, air, and liquids.


Specifically, UV-C is effective at killing fungi, bacteria, germs, viruses, and other pathogens. For this reason, UV lights have common applications in sterilizing hospitals, water, germicidal lamps in food establishments, and HVAC systems. UV-C has demonstrated the ability to effectively and safely inactivate the SARS-CoV-2 virus up to 99.9%.


Advantages:

  1. The ultraviolet radiation used in these filters is strong and can destroy tough microorganisms such as viruses, bacteria, mould, and yeast.

  2. There is no added static pressure to existing HVAC systems.


Disadvantages:

  1. UV-C does come at a greater cost than most other filters, but the good news is that this level of filtration is not required in most buildings.


HEPA Filters

High-efficiency particulate air filters are recommended by the Centers of Diseases Control and Prevention and are able to remove up to 99.97% of the air-borne pollutants and allergens present in your home, including dust, mould, pollen, pet dander, viruses, smoke particles, and bacteria. As a result, those who live with allergies or other respiratory issues truly benefit from HEPA filters.

These filters do need to be adjusted by a contractor to fit your specific HVAC system.


Advantages:

  1. It helps to remove large and small air-borne pollutants and allergens present in your home.

  2. Most HEPA filters only need to be replaced every few years, making them very cost-effective.


Disadvantages:

  1. Smaller particles like smoke, fumes, or gasses can still pass through the filter.

  2. Their high filtering ability might restrict airflow, causing your HVAC system’s efficiency to drop.

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