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Privacy Policy

Middle aged man relaxing at a table while enjoying the indoor green environment of his office

Last Updated: January 25, 2024



At Blade Filters Inc. (“Blade”), we are committed to maintaining the trust and confidence of the visitors to our website. In particular, we want you to know that Blade is not in the business of selling, renting or trading personal information with other companies and businesses for marketing purposes. This Privacy Policy provides detailed information on when and why we collect your information, how we use it, and how we keep it secure.


Please read this Privacy Policy carefully and review it periodically for the latest information about our privacy practices. By using any website which includes this Privacy Policy (the “Website”), you agree to the terms of this Privacy Policy and consent to the use of your information by Blade as set forth herein. If you do not agree with the practices described in this Privacy Policy, please do not provide us with your personal information or interact with the Website.


We will routinely update this Privacy Policy to comply with applicable law, to clarify our practices, and to reflect new or different privacy practices, such as when we add new services, functionality, or features to the Website. You can determine when this Privacy Policy was last revised by referring to the date it was “Last Updated” above. If you do not agree to the revised Privacy Policy, please stop using the Website.


A. The Information We Collect


We collect the following types of information from our users:


1. Personal Information.

We collect only personally identifiable information (“Personal Information”) that is relevant and necessary to the purpose of the Website. This information allows us to provide you with a customized and efficient experience. We receive and store any information you directly provide through the Website or provide to us in any other way, including by e-mail, as further detailed below.


Direct Communication: When you send an e-mail to Blade or communicate with us by telephone, we may retain your e-mail address or phone number and records of the contents of the communications. 


Voluntary Disclosure: When you choose to provide us Personal Information, such as by filling in forms or corresponding with us, we may receive and store that Personal Information. Typically, we will only ask for your name and email address on the Website.


Purchases: If you make any purchases through the Website, you may be asked to provide certain Personal Information.


Non-Provision of Information: Please note that you can choose not to provide us with certain Personal Information, but then you may not be able to take advantage of all portions of the Website or the services offered through the Website.


2. Non-Personal Information

(Passive Gathering of Information)

a. We may automatically collect Website usage information and information that is not personally identifying, such as your IP address, browser type and version, browsing patterns and behaviour, the numbers and frequency of users of the Website, pages visited, and similar data. This data is typically used in the aggregate, that is, as a statistical measure, and is never used in a manner that is intended to identify you personally. Aggregate information generally is collected through the use of cookies and web beacons as discussed below. This aggregate information helps us determine general usage patterns and modify the Website to improve your experience. This type of aggregate information may be shared with third parties as described herein.


Blade receives and stores certain types of information whenever you interact with the Website, including through the use of cookies and web beacons. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page.


A web beacon is a small graphic image that allows a party to monitor and collect certain information about the viewer of the web page, web-based document, or e-mail message, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed. Web beacons can be very small and invisible to the user, but, in general, any electronic image viewed as part of a web page or e-mail, including HTML based content, can act as a web beacon. We may use web beacons to count visitors to the web pages on the web site or to monitor how our users navigate the Website, and we may include web beacons in e-mail messages in order to count how many messages sent were actually opened, acted upon, or forwarded.


In addition to the above, Blade uses web beacons and cookies to help diagnose problems with its servers, analyze trends and administer the Website. Third party vendors also may use cookies on the Website. For instance, we may contract with third parties who will use cookies on the Website to track and analyze anonymous usage and volume statistical information from our visitors and members. Such information is shared externally only on an anonymous, aggregated basis. These third parties use persistent cookies to help us to improve the visitor experience, to manage our site content, and to track visitor behaviour. 


You can accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Website.


B. How We Use Your Information.

When you provide us with your information, we may use such information for a number of purposes, including:


  • To fulfill requests for products and services.

  • For internal analysis to improve our Website and services.

  • To communicate with you about updates, offers, and events.

  • To enforce our agreements with you, prevent fraud and other prohibited or illegal activities, for other legally permissible purposes and generally to ensure that we comply with applicable laws

C. Data Sharing and Disclosure.

Your data is not sold or shared with third parties for marketing purposes. That being said, data may be shared with third parties as described below:

  • Data may be shared if required to provide you with services.

  • We may release Personal Information when we believe in good faith that release is necessary to comply with a law; to enforce or apply our terms of use and other policies; or to protect the rights, property, or safety of Blade, our employees, our users, or others.

  • If Blade, or substantially all its assets, were acquired, user information would be one of the assets transferred.

  • Blade personnel and authorized consultants and / or contractors may have access to Personal Information, where such access is necessary in the normal course of Blade’s business.


D. Data Security.

We take precautions to protect your information with appropriate technical and organizational measures. You should be aware, however, that Blade has no control over the security of other web sites on the Internet that you might visit, even where such other site is linked to the Website.


We want you to feel confident using the Website. However, no system can be completely secure. Therefore, although we take commercially reasonable steps to secure your information, we do not promise, and you should not expect, that your information, searches, or other communications always will remain secure. In the event of a breach of the confidentiality or security of your Personal Information, we will notify you if reasonably possible and as reasonably necessary so that you can take appropriate protective steps. We may notify you under such circumstances using the e-mail address(es) we have on record for you. You should also take care with how you handle and disclose your information.


D. Your Rights.

You have the following rights with respect to your Personal Information collected by Blade:


  • Access: You have the right to access the Personal Information we hold about you.

  • Correction: You can also request that we correct any Personal Information we hold that you believe is inaccurate.

  • Erasure: In certain circumstances, you can request that we erase your Personal Information.


E. Children

Blade does not intentionally collect information about children under the age of 13. If we learn that Blade has collected information from a child under the age of 13, we will delete that information as quickly as possible. If you think we have collected personal information from a child under the age of 13, please contact us.


We require that those under the age of majority in the applicable jurisdiction ask and receive a parent’s or guardian’s permission before using the Website and / or sending information about themselves or anyone else over the Internet. If you are under the age of majority in your jurisdiction, you warrant that you have the express permission of your parent or legal guardian to use the Website and to give information about yourself to Blade. If you are a parent or legal guardian and have authorized a minor to use the Website, you agree that you are responsible for the online conduct of the minor, and for the consequences of any misuse of the Website by the minor.


F. Contact Us.

If you have any questions about this Privacy Policy or the information we hold about you, please contact us at


G. Governing Law.

Your use of the Website and this Privacy Policy is governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein.

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