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AI’s Energy Appetite: What Data Centers Mean for the Future of Electricity Prices

Discover how AI-driven data centers are reshaping electricity demand, prices, and why smarter HVAC and efficiency are critical for sustainable growth.

Ava Montini

Jan 27, 2026

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Powering intelligence, shaping energy


Artificial intelligence has gone from “what if” to “what now.” We use it to draft reports, analyze data, streamline workflows, and even generate design ideas. But while the results appear on our screens instantly, what powers them is anything but invisible.


Behind every AI tool is a data center; rows of servers drawing massive amounts of power and generating equally massive amounts of heat. And with AI adoption soaring, those facilities are putting real pressure on our electricity grids.


Bloomberg recently reported that in PJM, the largest U.S. grid, capacity prices jumped sharply as AI-driven data center demand climbed (Bloomberg). For operators, this is a direct hit to energy budgets.


So while AI is exciting, it comes with a new operational reality: efficiency in cooling, airflow, and HVAC isn’t optional. It’s the difference between runaway costs and sustainable growth.


Why AI is different from past computing booms


Previous waves of digital growth (like cloud adoption) drove steady data center expansion. But AI is different. Training large models consumes enormous amounts of energy. The International Energy Agency estimates that data center electricity use could nearly double by 2030 to around 1,000 TWh, roughly equal to Japan’s entire annual consumption (IEA).


And it’s not just training. Inference: the everyday process of users asking questions or running AI tasks is multiplying demand across millions of devices. Goldman Sachs forecasts a 165% increase in data center power demand by 2030, largely due to AI (Goldman Sachs).


Cooling: a hidden energy driver


When people think about data centers, they picture racks of servers. But behind that computing load is another energy giant: cooling.

HVAC, chillers, pumps, and fans often make up 30–40% of total energy use in data centers (U.S. DOE). That means the “support systems” keeping servers at safe temperatures can rival the IT equipment itself in energy demand.


And because these systems run 24/7, even small inefficiencies snowball:

  • A high-resistance filter forces fans to draw extra kilowatts all day, every day.

  • A dirty coil reduces heat transfer, stretching compressor runtimes.

  • A miscalibrated damper throws airflow off balance, raising both costs and emissions.


Clogged filters can cut supply airflow by over 35%, driving higher fan power and cooling loads (MDPI). Others highlight how loaded filters in constant-speed systems directly increase electricity use (University of Texas at Austin).


Now scale that across a hyperscale AI-driven facility. A 3% efficiency penalty may look small on paper, but in practice, it can cost hundreds of thousands of dollars annually and add unnecessary CO₂e to your footprint.


That’s why low-pressure, high-efficiency filtration matters. It cuts resistance without sacrificing capture, reducing fan energy hour after hour. For operators under pressure from rising power prices and sustainability goals, it’s one of the simplest ways to shrink cooling costs while protecting uptime.


Why efficiency pays off more now

Energy savings have always lowered costs. But as grids get stressed and data center demand rises, the value of each saved kilowatt is climbing. Bloomberg recently reported that capacity prices on PJM, the largest U.S. grid, have spiked because of new data center growth (Bloomberg).


In practical terms, this changes the math:

  • A coil cleaning that once took years to pay for itself can now pay back in just a few months.

  • Smarter controls and calibrated ventilation keep you protected when prices swing.

  • Low-pressure filtration quietly reduces fan energy every hour, stacking up bigger savings as electricity prices rise.


The bottom line is that efficiency has become one of the fastest and most reliable ways to control operating costs in an unpredictable energy market.


Building smarter, not just bigger

For operators, the roadmap isn’t a mystery. The tools are already here:

  • Low-pressure filtration to keep fans efficient hour after hour.

  • Adaptive cooling strategies like variable-speed fans, economizers, and containment to right-size energy use.

  • Monitoring-based commissioning and diagnostics to stop efficiency losses before they become routine.

  • Load shifting and grid-aware operations to tap cleaner, cheaper hours of power (IEA).


Every watt counts

As AI expands, data centers will continue to carry a heavier share of global electricity demand. That makes efficiency less of an option and more of an operating requirement.


The lesson is simple: efficiency and reliability are not competing goals. When facilities prioritize both, they not only manage rising energy costs but also reduce their carbon footprint in measurable, reportable ways. AI may be shaping the demand curve, but how operators respond will shape the industry's long-term sustainability.

Clearing the Air: A Step-by-Step Guide on How to Remove Volatile Organic Compounds (VOCs) for Healthier Indoors

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Jul 31, 2023
  • 3 min read

Updated: Jul 9, 2024

Extreme close up image of VOCs under a microscope
VOC exposure is impossible to avoid. But to keep their concentration low indoors, it’s important to know where toxic chemicals come from and how to get rid of them once they’re found.

Volatile organic compounds, or VOCs, are gases emitted into the air from products or processes and can be found indoors and outdoors. Some are harmful by themselves, including some that cause cancer. Furthermore, some can react with other gases and form other air pollutants after they are in the air.


Sources of Volatile Organic Compounds

List of various types of VOCs in buildings, home and personal care products and through activities
Breathing in VOCs, even at low levels for long periods of time, may increase some people’s risk of health problems.

Common sources of these organic compounds indoors are:

  1. Paint

  2. Furniture polish and other wood-finishing products

  3. Cleaners, including soaps and laundry detergents

  4. Solvents and thinners, e.g. nail polish remover with acetone or paint thinner

  5. Aerosols, such as air fresheners and other cleaners

  6. Smoke from burning stoves or candles, as well as cigarettes


Common sources of these organic compounds outdoors are:

  1. Factories and other industrial buildings

  2. Traffic and areas with lots of cars

  3. Trash or recycling facility


Common sources of these organic compounds in nature are:

  1. Fires: Whether it be forest fires or smouldering volcanoes if something is burning, there’s a good chance there are harmful chemicals in the air.

  2. Cattle farms: Manure is a particularly volatile source of this organic compound.


Impact of VOCs on Health

Limiting exposure to products and materials containing VOCs is best to protect your health. If you think you may have health problems caused by VOCs, try reducing levels in your home. Breathing in VOCs, even at low levels for long periods of time, may increase some people’s risk of health problems.


The risk of health effects from inhaling any chemical depends on how much is in the air and how long and often a person breathes it in. People with respiratory problems such as asthma, children, the elderly and people with heightened sensitivity to chemicals may be more susceptible to irritation and illness from VOCs.


Common symptoms of short-term exposure to high levels of VOCs include:

  1. Eyes, nose and throat irritation

  2. Headache

  3. Nausea

  4. Worsening asthma symptoms


Common symptoms of chronic exposure to high levels of VOCs include:

  1. Cancer

  2. Liver and kidney damage


Groups who are at greatest risk include children, seniors, pregnant women and people with existing health conditions, such as asthma, chronic pulmonary disease or bronchitis.


How to get rid of VOCs

VOC exposure is impossible to avoid. But to keep their concentration low indoors, it’s important to know where toxic chemicals come from and how to get rid of them once they’re found.


Eliminating the sources of VOC vapours should be your first step. For example, avoid harsh chemicals and store things like paint, fuel, and chemicals far away from your living space. Choose nontoxic cleaning products and shop for low or no-VOC paints and finishes. Many common household products are packed with VOCs. So, simply removing them is a quick and practical method that will immediately improve your air quality.


Reducing exposure to VOCs indoors

  1. Increasing ventilation.

  2. Outdoor, fresh air can help to improve your air quality. Increasing ventilation may be especially beneficial in modern, energy-efficient homes and apartments, which are relatively airtight to save on energy costs but can trap and circulate VOCs.

  3. Avoiding smoking indoors.

  4. Choosing low-emission products when possible.

  5. If you are continually in enclosed spaces with gaseous pollutants, you will be unable to avoid breathing them in, and you may begin to experience adverse health symptoms as a result.

  6. Increase ventilation when using products such as:

  7. Cleaning products

  8. Paints

  9. Solvents

  10. Adhesives

  11. Minimize using scented products, such as plug-ins or aerosol deodorizers (air fresheners).

  12. Get a True HEPA Air Purifier featuring activated carbon to remove VOCs.

  13. This type of air filter can remove at least 99.97% of dust, pollen, mould, bacteria, and any airborne particles with a size of 0.3 microns (µm). Coupled with an activated carbon filter that absorbs all unwanted VOCs and other harmful gases, you are guaranteed clean, fresh air.

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