AI’s Energy Appetite: What Data Centers Mean for the Future of Electricity Prices

Discover how AI-driven data centers are reshaping electricity demand, prices, and why smarter HVAC and efficiency are critical for sustainable growth.

Ava Montini

Jan 27, 2026

Written by

Published on

Powering intelligence, shaping energy

Artificial intelligence has gone from “what if” to “what now.” We use it to draft reports, analyze data, streamline workflows, and even generate design ideas. But while the results appear on our screens instantly, what powers them is anything but invisible.

Behind every AI tool is a data center; rows of servers drawing massive amounts of power and generating equally massive amounts of heat. And with AI adoption soaring, those facilities are putting real pressure on our electricity grids.

Bloomberg recently reported that in PJM, the largest U.S. grid, capacity prices jumped sharply as AI-driven data center demand climbed (Bloomberg). For operators, this is a direct hit to energy budgets.

So while AI is exciting, it comes with a new operational reality: efficiency in cooling, airflow, and HVAC isn’t optional. It’s the difference between runaway costs and sustainable growth.

Why AI is different from past computing booms

Previous waves of digital growth (like cloud adoption) drove steady data center expansion. But AI is different. Training large models consumes enormous amounts of energy. The International Energy Agency estimates that data center electricity use could nearly double by 2030 to around 1,000 TWh, roughly equal to Japan’s entire annual consumption (IEA).

And it’s not just training. Inference: the everyday process of users asking questions or running AI tasks is multiplying demand across millions of devices. Goldman Sachs forecasts a 165% increase in data center power demand by 2030, largely due to AI (Goldman Sachs).

Cooling: a hidden energy driver

When people think about data centers, they picture racks of servers. But behind that computing load is another energy giant: cooling.

HVAC, chillers, pumps, and fans often make up 30–40% of total energy use in data centers (U.S. DOE). That means the “support systems” keeping servers at safe temperatures can rival the IT equipment itself in energy demand.

And because these systems run 24/7, even small inefficiencies snowball:

A high-resistance filter forces fans to draw extra kilowatts all day, every day.
A dirty coil reduces heat transfer, stretching compressor runtimes.
A miscalibrated damper throws airflow off balance, raising both costs and emissions.

Clogged filters can cut supply airflow by over 35%, driving higher fan power and cooling loads (MDPI). Others highlight how loaded filters in constant-speed systems directly increase electricity use (University of Texas at Austin).

Now scale that across a hyperscale AI-driven facility. A 3% efficiency penalty may look small on paper, but in practice, it can cost hundreds of thousands of dollars annually and add unnecessary CO₂e to your footprint.

That’s why low-pressure, high-efficiency filtration matters. It cuts resistance without sacrificing capture, reducing fan energy hour after hour. For operators under pressure from rising power prices and sustainability goals, it’s one of the simplest ways to shrink cooling costs while protecting uptime.

Why efficiency pays off more now

Energy savings have always lowered costs. But as grids get stressed and data center demand rises, the value of each saved kilowatt is climbing. Bloomberg recently reported that capacity prices on PJM, the largest U.S. grid, have spiked because of new data center growth (Bloomberg).

In practical terms, this changes the math:

A coil cleaning that once took years to pay for itself can now pay back in just a few months.
Smarter controls and calibrated ventilation keep you protected when prices swing.
Low-pressure filtration quietly reduces fan energy every hour, stacking up bigger savings as electricity prices rise.

The bottom line is that efficiency has become one of the fastest and most reliable ways to control operating costs in an unpredictable energy market.

Building smarter, not just bigger

For operators, the roadmap isn’t a mystery. The tools are already here:

Low-pressure filtration to keep fans efficient hour after hour.
Adaptive cooling strategies like variable-speed fans, economizers, and containment to right-size energy use.
Monitoring-based commissioning and diagnostics to stop efficiency losses before they become routine.
Load shifting and grid-aware operations to tap cleaner, cheaper hours of power (IEA).

Every watt counts

As AI expands, data centers will continue to carry a heavier share of global electricity demand. That makes efficiency less of an option and more of an operating requirement.

The lesson is simple: efficiency and reliability are not competing goals. When facilities prioritize both, they not only manage rising energy costs but also reduce their carbon footprint in measurable, reportable ways. AI may be shaping the demand curve, but how operators respond will shape the industry's long-term sustainability.

IAQ Excellence through Leadership: Promoting Indoor Air Quality in Organizations

Jennifer Crowley
Apr 1, 2024
3 min read

Updated: Jul 8, 2024

Business leader standing up and speaking to his attentive team in an open boardroom setting — Organizational Leaders can create a healthier and more supportive work environment through IAQ

As leaders, we understand the importance of fostering a healthy and productive work environment for our teams. One often-overlooked aspect of workplace well-being is indoor air quality (IAQ). Poor IAQ can negatively impact employee health, productivity, and overall satisfaction. Therefore, it is essential for organizational leaders to prioritize IAQ excellence and promote a culture of indoor environmental quality within their organizations. In this blog post, we will explore the role of leadership in advancing IAQ initiatives and share strategies for cultivating a healthier indoor environment for employees.

The Impact of Indoor Air Quality on Workplace Well-being:

Indoor air quality plays a significant role in shaping the overall indoor environment and the well-being of occupants. Poor IAQ can lead to a range of health issues, including respiratory problems, allergies, headaches, and fatigue, which can directly impact employee productivity and performance. Additionally, inadequate ventilation and indoor pollutants can contribute to discomfort, decreased concentration, and increased absenteeism among employees. By prioritizing IAQ excellence, leaders can create a healthier and more supportive work environment conducive to employee well-being and success.

The Role of Leadership in IAQ Excellence:

Setting Clear Priorities: As leaders, it is essential to prioritize IAQ excellence as a fundamental aspect of organizational health and safety. Communicate the importance of IAQ to all stakeholders and establish clear goals and objectives for improving indoor environmental quality within the organization.
Allocating Resources: Provide adequate resources, including budgetary allocations and personnel support, to implement IAQ initiatives effectively. Invest in advanced HVAC systems, air filtration technologies, and IAQ monitoring tools to ensure optimal indoor air quality levels.
Leading by Example: Demonstrate a commitment to IAQ excellence by incorporating indoor environmental quality considerations into organizational policies, practices, and decision-making processes. Lead by example by adhering to IAQ guidelines and promoting healthy indoor habits among employees.
Educating and Empowering Employees: Raise awareness about the importance of IAQ and provide training and educational resources to employees on maintaining healthy indoor environments. Empower employees to contribute to IAQ initiatives by encouraging open communication, feedback, and participation in indoor environmental quality programs.
Collaborating with Experts: Seek guidance from IAQ experts, environmental consultants, and HVAC professionals to assess indoor air quality conditions, identify potential IAQ issues, and implement effective solutions. Collaborate with interdisciplinary teams to develop comprehensive IAQ strategies tailored to the organization's unique needs and priorities.

Multi-racial group of employees walking through the office in conversation — Promote employee health and wellness initiatives that support IAQ excellence

Evangelizing IAQ from Within:

Encourage Open Communication: Foster a culture of transparency and open communication regarding IAQ concerns and initiatives. Encourage employees to report any IAQ-related issues or discomfort promptly and address concerns in a timely and responsive manner.
Implement IAQ Policies and Guidelines: Establish clear IAQ policies, guidelines, and best practices to ensure consistent indoor environmental quality standards across the organization. Communicate IAQ protocols and procedures to employees and provide guidance on maintaining healthy indoor habits.
Create Healthy Indoor Environments: Implement measures to improve indoor air quality, such as proper ventilation, air filtration, humidity control, and the use of low-emission building materials. Design workspaces with IAQ considerations in mind, incorporating natural ventilation, access to daylight, and greenery to enhance employee comfort and well-being.
Foster a Culture of Wellness: Promote employee health and wellness initiatives that support IAQ excellence, such as wellness programs, ergonomic assessments, and stress management resources. Encourage physical activity, healthy eating habits, and mindfulness practices to enhance overall well-being and resilience.
Monitor and Evaluate Performance: Regularly monitor and evaluate IAQ performance metrics to assess the effectiveness of implemented measures and identify areas for improvement. Conduct IAQ audits, air quality testing, and occupant surveys to gather feedback and ensure continuous IAQ excellence within the organization.

As organizational leaders, we have a responsibility to prioritize the health, safety, and well-being of our employees. By promoting a culture of IAQ excellence and investing in indoor environmental quality initiatives, we can create healthier, more productive work environments that support employee satisfaction, engagement, and success. Together, let us lead the way in championing IAQ excellence and fostering healthier indoor environments for all.

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