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Why Energy Efficiency Is Becoming the Real Currency

As global power demand surges from AI and renewables reshape the grid, businesses must turn to energy efficiency to cut costs, reduce risk, and stay resilient.

Ava Montini

Oct 20, 2025

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For the first time in history, renewables have overtaken coal as the world’s largest source of electricity, making up 34.3% of global power generation in the first half of 2025. (The Guardian) Wind and solar are leading the charge, but the global energy landscape is entering a new and more complex era — one defined not just by how we produce power, but by how much we use.


And lately, usage is spiking.


The AI Boom Is Rewriting the Energy Equation

From data centers to chip foundries, the AI boom has ignited a new kind of industrial revolution. Major tech firms (such as Nvidia, Microsoft and others) are no longer waiting for the U.S. grid to catch up; they’re building their own power plants. In fact, one analysis finds that electricity costs in some regions near large AI data centre installations have surged up to 267% compared with five years ago. (Bloomberg)


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It’s not just abstract. In the U.S., wholesale electricity prices that would have been modest in 2020 are now far higher in data-centre hotspots. (Sandbox)


Why is this relevant?

  • These high-demand loads strain the grid, making the cost of electricity (and grid services) higher for everyone.

  • The more power-hungry the infrastructure becomes, the greater the business risk for enterprises that rely on stable, affordable energy.

  • As grid infrastructure lags behind demand, companies and organizations have to ask: What control do we have over our energy consumption?


When Power Becomes a Premium

Every kilowatt-hour now carries more weight, especially for companies operating large buildings or complex HVAC systems (sound familiar?). Efficiency isn’t just an ESG metric anymore; it’s a business imperative tied directly to cost-control and resilience.


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We’re now at a moment where:

  • Renewables are expanding fast, but demand is rising even faster in some tech/industrial sectors. For example, the International Energy Agency (IEA) projects that electricity demand from data centres will more than double by 2030 to around 945 TWh — “more than four times faster than the growth of total electricity consumption from all other sectors”. (IEA)

  • Some regions are seeing localized shortages, transmission constraints and higher wholesale power prices. In the U.S., wholesale electricity prices in several markets were up by 40-80 % in 2025 compared with 2024. (Construction Physics)

  • Organizations that wait for the “grid fix” may find themselves paying a premium (or exposed to reliability risk) in the meantime.


Put simply: If you can’t fully control your energy supply, you must control your energy use. Efficiency becomes the operational hedge.


The Efficiency Imperative

Here’s where the story turns from macro trends into actionable insight. The good news: The same technologies driving smarter AI are also enabling smarter buildings and systems. Intelligent filtration, automation, low-pressure HVAC systems, demand-response strategies — these are the tools to control the energy side of the business.


Here are three reasons why now is the time to focus on performance and efficiency:

  1. Cost Avoidance Becomes Value Creation

    With energy prices under pressure and demand growth uncertain, reducing consumption becomes a direct cost-mitigation strategy.– Efficiency improvements often pay back faster when baseline energy costs are rising.


  2. Grid Risk = Business Risk

    Relying solely on external supply (even if green) is a vulnerability; the more you rely on the grid, the more you’re exposed to spikes, shortages or regulatory premium pricing.– Being energy-efficient gives you more independence and control.


  3. Sustainability Meets Differentiation

    With the global pivot to renewables (for example, the projection that global renewable capacity additions between 2025-2030 will be ~4,600 GW) IEA — the organisations that get ahead now won’t just be “green” — they’ll be efficient green. That matters for brand, operations, risk profile.


When you think about building automation, indoor air quality and HVAC systems, you’re often dealing with the largest energy loads after lighting in a built environment. By focusing on filtration, optimization and smart control, you’re reducing both the peak load and the total energy used, which in the current climate is exactly the kind of strategic leverage organizations need.


  • Yes: the news about renewables overtaking coal is encouraging — that shift shows progress. But it also hides a key truth: demand is increasing fast, thanks in part to data, AI, buildings and more.

  • That means supply-side improvements alone aren’t enough. They must be matched by demand-side discipline (i.e., efficiency).

  • Organizations that act now to optimize their energy consumption will be better positioned, from cost, risk and sustainability standpoints, in the years ahead.


So whether you’re managing a campus, commercial building or industrial facility: don’t wait for the grid to “catch up.” Focus on what you control. Because in this new power era, efficiency is the real currency.



MORE INFORMATION

  • To explore available energy-efficient upgrades and funding programs supporting sustainable building projects, visit our Energy Grants page.


  • Learn how our Pro Filter's are helping organizations reduce energy use and operating costs while improving air quality across their facilities.

The Impact of Wildfires on Indoor Air Quality (IAQ): What You Need to Know

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Jul 28, 2023
  • 3 min read

Updated: Jul 9, 2024

Aerial view of an uncontrolled wildfire with massive clouds of toxic smoke
For people in close proximity to a wildfire, there’s a danger from breathing gaseous chemicals the fire emits. These include carbon monoxide, methane, acetic acid and formaldehyde.

For the most up-to-date information, including which fires are out of control, visit Alberta’s Wildfire Status Dashboard.


Wildfires are an ever-present threat in many parts of the world, and they have become increasingly frequent and severe in recent years. While the immediate impact of wildfires is often devastating, with homes and communities destroyed and lives lost, the longer-term effects on the environment and public health can also be significant.


One such impact is the effect on indoor air quality, which can have severe consequences for the health of individuals and families. In this blog, we will explore the impact of wildfires on indoor air quality and discuss what you need to know to protect yourself from the harmful effects of wildfire smoke.


What is Wildfire Smoke and What is the Impact of Wildfires on Your Indoor Air Quality?

Wildfire smoke is a complex mixture of gases, particles, and water vapour that contains:

  1. Ozone

  2. Sulphur Dioxide

  3. Nitrogen Dioxide

  4. Carbon Monoxide

  5. Volatile Organic Compounds (VOCs)

  6. Fine Particulate Matter (PM2.5)


These pollutants can harm your health, with PM2.5 posing the most significant risk. The larger or “coarse” particles in smoke irritate the eyes, nose and throat but generally don’t reach the lungs. However, the “finer” particles, a fraction of a human hair’s diameter, can wreak havoc. These tiny particles can be inhaled deep into the lungs and eventually make it into the bloodstream, making healthy people sick and sick people sicker.


There is no evidence of a safe level of exposure for most of these pollutants. This means that smoke can impact your health even at very low levels. As smoke levels increase, your health risks increase. Air quality may be decreased even if you can’t see or smell smoke.


For people in close proximity to a wildfire, there’s a danger from breathing gaseous chemicals the fire emits. These include carbon monoxide, methane, acetic acid and formaldehyde.


Symptoms of Wildfire Smoke Exposure

The more common symptoms of smoke exposure include:

  1. Headaches

  2. A Mild Cough

  3. A Runny Nose

  4. Production of Phlegm

  5. Eye, Nose and Throat Irritation


The symptoms typically associated with smoke exposure are primarily due to the irritation of the mucous membranes and respiratory tract by the fine particles contained in the smoke. Furthermore, toxic gases found in smoke, such as formaldehyde and acrolein, can exacerbate respiratory distress. It is important to note that even low levels of exposure to carbon monoxide can lead to chest pain and irregular heartbeat, especially for those with pre-existing heart conditions.


More serious health concerns can include:

  1. Dizziness

  2. Chest Pains

  3. Severe Cough

  4. Shortness of Breath

  5. Wheezing (including asthma attacks)

  6. Heart Palpitations (irregular heartbeat)


Who is most at risk?

Some people are at a higher risk of health problems when exposed to wildfire smoke, including:

  1. Seniors: the elderly are more likely to have pre-existing heart or lung conditions; they are more susceptible to the harmful effects of wildfire smoke.

  2. Pregnant women

  3. Infants and young children: exposure to smoke is especially hazardous for children with asthma and may cause more frequent or severe asthma attacks. Children, in general, may experience shortness of breath, coughing and wheezing when exposed to smoky air.

  4. People who work outdoors

  5. People involved in strenuous outdoor exercise

  6. People with existing chronic health conditions: individuals with heart disease and chronic lung diseases like asthma and emphysema; studies have linked high levels of particulate matter with decreased lung function, worsening asthma symptoms, irregular heartbeat, heart attacks and even premature death.


How to reduce your exposure to wildfire smoke?

The best way to protect your health is to reduce your exposure to wildfire smoke indoors. This can include doing the following:

  1. Keep windows and doors closed as long as the temperature is comfortable.

  2. Use recirculation settings on your HVAC system to prevent smoke from entering your home.

  3. Use a clean, good-quality air filter in your HVAC system.

  4. Use an air purifier with HEPA filtration to remove smoke from your home.

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