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Why Energy Efficiency Is Becoming the Real Currency

As global power demand surges from AI and renewables reshape the grid, businesses must turn to energy efficiency to cut costs, reduce risk, and stay resilient.

Ava Montini

Oct 20, 2025

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For the first time in history, renewables have overtaken coal as the world’s largest source of electricity, making up 34.3% of global power generation in the first half of 2025. (The Guardian) Wind and solar are leading the charge, but the global energy landscape is entering a new and more complex era — one defined not just by how we produce power, but by how much we use.


And lately, usage is spiking.


The AI Boom Is Rewriting the Energy Equation

From data centers to chip foundries, the AI boom has ignited a new kind of industrial revolution. Major tech firms (such as Nvidia, Microsoft and others) are no longer waiting for the U.S. grid to catch up; they’re building their own power plants. In fact, one analysis finds that electricity costs in some regions near large AI data centre installations have surged up to 267% compared with five years ago. (Bloomberg)


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It’s not just abstract. In the U.S., wholesale electricity prices that would have been modest in 2020 are now far higher in data-centre hotspots. (Sandbox)


Why is this relevant?

  • These high-demand loads strain the grid, making the cost of electricity (and grid services) higher for everyone.

  • The more power-hungry the infrastructure becomes, the greater the business risk for enterprises that rely on stable, affordable energy.

  • As grid infrastructure lags behind demand, companies and organizations have to ask: What control do we have over our energy consumption?


When Power Becomes a Premium

Every kilowatt-hour now carries more weight, especially for companies operating large buildings or complex HVAC systems (sound familiar?). Efficiency isn’t just an ESG metric anymore; it’s a business imperative tied directly to cost-control and resilience.


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We’re now at a moment where:

  • Renewables are expanding fast, but demand is rising even faster in some tech/industrial sectors. For example, the International Energy Agency (IEA) projects that electricity demand from data centres will more than double by 2030 to around 945 TWh — “more than four times faster than the growth of total electricity consumption from all other sectors”. (IEA)

  • Some regions are seeing localized shortages, transmission constraints and higher wholesale power prices. In the U.S., wholesale electricity prices in several markets were up by 40-80 % in 2025 compared with 2024. (Construction Physics)

  • Organizations that wait for the “grid fix” may find themselves paying a premium (or exposed to reliability risk) in the meantime.


Put simply: If you can’t fully control your energy supply, you must control your energy use. Efficiency becomes the operational hedge.


The Efficiency Imperative

Here’s where the story turns from macro trends into actionable insight. The good news: The same technologies driving smarter AI are also enabling smarter buildings and systems. Intelligent filtration, automation, low-pressure HVAC systems, demand-response strategies — these are the tools to control the energy side of the business.


Here are three reasons why now is the time to focus on performance and efficiency:

  1. Cost Avoidance Becomes Value Creation

    With energy prices under pressure and demand growth uncertain, reducing consumption becomes a direct cost-mitigation strategy.– Efficiency improvements often pay back faster when baseline energy costs are rising.


  2. Grid Risk = Business Risk

    Relying solely on external supply (even if green) is a vulnerability; the more you rely on the grid, the more you’re exposed to spikes, shortages or regulatory premium pricing.– Being energy-efficient gives you more independence and control.


  3. Sustainability Meets Differentiation

    With the global pivot to renewables (for example, the projection that global renewable capacity additions between 2025-2030 will be ~4,600 GW) IEA — the organisations that get ahead now won’t just be “green” — they’ll be efficient green. That matters for brand, operations, risk profile.


When you think about building automation, indoor air quality and HVAC systems, you’re often dealing with the largest energy loads after lighting in a built environment. By focusing on filtration, optimization and smart control, you’re reducing both the peak load and the total energy used, which in the current climate is exactly the kind of strategic leverage organizations need.


  • Yes: the news about renewables overtaking coal is encouraging — that shift shows progress. But it also hides a key truth: demand is increasing fast, thanks in part to data, AI, buildings and more.

  • That means supply-side improvements alone aren’t enough. They must be matched by demand-side discipline (i.e., efficiency).

  • Organizations that act now to optimize their energy consumption will be better positioned, from cost, risk and sustainability standpoints, in the years ahead.


So whether you’re managing a campus, commercial building or industrial facility: don’t wait for the grid to “catch up.” Focus on what you control. Because in this new power era, efficiency is the real currency.



MORE INFORMATION

  • To explore available energy-efficient upgrades and funding programs supporting sustainable building projects, visit our Energy Grants page.


  • Learn how our Pro Filter's are helping organizations reduce energy use and operating costs while improving air quality across their facilities.

Electrostatic Air Filter: Everything You Need to Know

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Dec 18, 2023
  • 5 min read

Updated: Jul 8, 2024

Image of Blade Air's Pro Filter halfway inserted into a commercial HVAC system
Electrostatic filters utilize static electricity to attract and trap particles on the charged fibres and carbon paths. So instead of getting pulled through and being blocked by filter material like standard filters, the particles are attracted to the filter media.

The importance of indoor air quality and the benefits of maintaining a clean air environment has become a major concern for indoor spaces. These benefits range from our mental and physical health improvements to better HVAC system efficiency and lower electricity costs. As a result, many large, public indoor spaces like offices, schools, buildings, and medical centers that we visit daily are required to pay greater attention to air quality for the safety of everyone.


But often, finding the right indoor air quality solution that is both economically sound and effective can seem daunting and overwhelming. With so many different types of HVAC filters and so much information to digest, how do you know the best choice?

If you want to save money and time while enhancing your air quality, electrostatic HVAC filters may be an excellent solution for your facility. In this blog, we will be going over the different types of electrostatic air cleaning filters, which one is most effective and how they differ from the industry standard filters.


What is an Electrostatic Air Filter?

An electrostatic filter is a form of air purifying technology commonly used in larger indoor spaces – specifically for commercial or industrial purposes. These units can be used in portable air cleaning devices or installed in the ductwork of HVAC systems.

The main idea of electrostatic filters is to utilize static electricity to attract and trap particles on the charged fibres and carbon paths. So instead of getting pulled through and being blocked by filter material like standard filters, the particles are attracted to the filter media.


Types of Electrostatic Filters

You will encounter two standard electrostatic technologies when searching the different types of electrostatic filters. In this article, we will be comparing the two:

  1. Electrostatic Ionized Technology

  2. Electrostatic Polarized Technology

Let’s look at the two technologies in a little more detail.


Electrostatic Ionized Technology


Illustration explaining how the Pro Filter works: Ionic electrostatic filters give a charge to airborne particles passing through the filter. The electrical charge allows the particles to be pulled and entrapped by plates (precipitators) of the opposite charge.
Electrostatic ionizing filters remove large particles, such as dust and pollen, but cannot filter all particles at the same level of efficiency.

Ionic electrostatic filters give a charge to airborne particles passing through the filter. The electrical charge allows the particles to be pulled and entrapped by plates (precipitators) of the opposite charge.


Are Electrostatic Ionized Filters Effective?

Electrostatic ionizing filters effectively remove large particles, such as dust and pollen, from the air but cannot filter the air of all particles at the same level of efficiency. The filter’s efficiency depends on the contaminant’s size; smaller particles in the mid-range within 0.1 to 1 micrometres are not charged as effectively and, as a result, are not collected thoroughly on the plates.


The Effect of Ionization on Health

One of the most significant issues with electrostatic precipitators is the potential creation of ozone as a byproduct. If breathed in at ground level, ozone is proven to be hazardous to one’s health. There is a potential risk of experiencing:

  • Decreases in lung function

  • Aggravation of asthma

  • Throat irritation and cough

  • Chest pain and shortness of breath

  • Inflammation of lung tissue

  • Higher susceptibility to respiratory infection


Electrostatic Polarized Technology 

Unlike Ionizing technology, polarized particles are referred to as bi-polar, meaning that each molecule has a positive charge at one end and a negative charge at the other. Let’s take the example of a magnet; polarized technology works similarly to how magnets’ positive and negative sides attract each other. Electrostatic polarized filters combine three major scientific principles to filter air and trap unwanted particulates.


Steps of the Filtration Process

Illustration detailing the 3 steps for filtration in an electrostatic filter including Impingement, Polarization and Agglomeration
Polarized technology works similarly to how magnets’ positive and negative sides attract each other.

  1. Impingement – Commonly referred to as a pre-filter, the impingement process traps dust by using the media placed in the path of oncoming airborne particles to stop it. 

  2. Polarization is the process of inducing an electrostatic charge to any particulates that pass through the air cleaner. This allows pathogens to be easily removed from the air with oppositely charged fibre media that act like magnets.

  3. Agglomeration is an advanced stage of polarization. The already charged polarized particles attach with other polarized particles as they collide in the air – this is called a “polarized field.” This field binds the submicron particles that standard filters otherwise let pass, deactivates the viruses/bacteria, and traps them in the filter, allowing the air cleaner to capture even the smallest particles.


Why Are Polarized Electrostatic Filters More Effective?

Unlike the more common ionizing technology found in most electrostatic air filters, polarized-media air cleaners do an exceptional job of removing sub-micron (<1 micron in size) particles without the efficiency loss associated with precipitating electronic air cleaners. In addition, as each particle attaches itself to the fibre strands it, in turn, becomes part of the collection process, thereby increasing the effectiveness of the filter as it loads. Polarized media also produces no ozone – making the filter better in performance and for human health. 


To summarize, here is a table demonstrating the difference between the two types of electrostatic filters just discussed.

Ionizing Technology

Ozone

Harmful to health

Not effective on small microns

Messy cleanup

Polarizing Technology

No Ozone

No harm to health

Effective on all sized microns

Hassle-free maintenance






Traditional Filters (MERV)

Until now, we have established that electrostatic polarizing technology is far more effective than electrostatic ionizing technology in indoor settings. But how exactly does it compare to the regular standard filters – that we find in most HVAC systems today? 

All traditional air filters are differentiated according to their MERV (Minimum Efficiency Reporting Value) rating, which denotes their efficiency. The higher a filter’s MERV rating, the more effective it is at capturing airborne particles.

MERV 13 and below are considered to be HVAC-system-grade filters for residential, commercial and general hospital use. MERV 13 filters are able to filter particles closer to the 0.3 microns size, which includes contaminants such as:

  • Pollen

  • Mould

  • Dust

  • Dust Mites

  • Bacteria

  • Pet Dander

  • Smoke

  • Virus carriers

  • Exhaust fumes


Electrostatic Filters vs Standard Filters

When comparing electrostatic polarized filters, specifically the Blade Electrostatic Polarized Filter, to MERV 13 and MERV 8 filters, we see the Blade Electrostatic Polarized Filter has greater filtration performance, filtering at 0.007 microns and maintaining a lower pressure drop. Pressure drop refers to the amount of electricity it takes to push the air through a filter. A low-pressure drop rating means pushing the air through the filter takes less power.  

Learn about other Types of HVAC Filters and how they compare to electrostatic filters.


Blade’s Electrostatic Polarized Filters

The Blade Electrostatic Polarized filter provides HEPA-Class and MERV-rated filtration while lowering your building’s energy consumption and maintenance time. Our electrostatic filters are the best option in HVAC systems and facilities where enhanced air quality is required, but a HEPA filter is not practical. 


Blade electrostatic polarized filters remove micro-particulates 40x smaller than traditional HVAC filters, enhancing your indoor air quality.


Blade’s electrostatic polarized filters remove harmful particulates, even as small as 0.007 micrometres, that traditional filters do not, making them the ideal filtration solution. Utilizing active polarization fields binds the tiny submicron particles together that standard filters and electrostatic ionic filters let pass.


When compared to traditional standard filters, Blade is proven to provide enhanced air quality and longer-lasting filters and lowers your energy consumption. In addition, the filter’s innovative design uses low-density media, reducing the strain on your HVAC system compared to traditional filters and high-efficiency systems.


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