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AI’s Energy Appetite: What Data Centers Mean for the Future of Electricity Prices

Discover how AI-driven data centers are reshaping electricity demand, prices, and why smarter HVAC and efficiency are critical for sustainable growth.

Ava Montini

Jan 27, 2026

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Powering intelligence, shaping energy


Artificial intelligence has gone from “what if” to “what now.” We use it to draft reports, analyze data, streamline workflows, and even generate design ideas. But while the results appear on our screens instantly, what powers them is anything but invisible.


Behind every AI tool is a data center; rows of servers drawing massive amounts of power and generating equally massive amounts of heat. And with AI adoption soaring, those facilities are putting real pressure on our electricity grids.


Bloomberg recently reported that in PJM, the largest U.S. grid, capacity prices jumped sharply as AI-driven data center demand climbed (Bloomberg). For operators, this is a direct hit to energy budgets.


So while AI is exciting, it comes with a new operational reality: efficiency in cooling, airflow, and HVAC isn’t optional. It’s the difference between runaway costs and sustainable growth.


Why AI is different from past computing booms


Previous waves of digital growth (like cloud adoption) drove steady data center expansion. But AI is different. Training large models consumes enormous amounts of energy. The International Energy Agency estimates that data center electricity use could nearly double by 2030 to around 1,000 TWh, roughly equal to Japan’s entire annual consumption (IEA).


And it’s not just training. Inference: the everyday process of users asking questions or running AI tasks is multiplying demand across millions of devices. Goldman Sachs forecasts a 165% increase in data center power demand by 2030, largely due to AI (Goldman Sachs).


Cooling: a hidden energy driver


When people think about data centers, they picture racks of servers. But behind that computing load is another energy giant: cooling.

HVAC, chillers, pumps, and fans often make up 30–40% of total energy use in data centers (U.S. DOE). That means the “support systems” keeping servers at safe temperatures can rival the IT equipment itself in energy demand.


And because these systems run 24/7, even small inefficiencies snowball:

  • A high-resistance filter forces fans to draw extra kilowatts all day, every day.

  • A dirty coil reduces heat transfer, stretching compressor runtimes.

  • A miscalibrated damper throws airflow off balance, raising both costs and emissions.


Clogged filters can cut supply airflow by over 35%, driving higher fan power and cooling loads (MDPI). Others highlight how loaded filters in constant-speed systems directly increase electricity use (University of Texas at Austin).


Now scale that across a hyperscale AI-driven facility. A 3% efficiency penalty may look small on paper, but in practice, it can cost hundreds of thousands of dollars annually and add unnecessary CO₂e to your footprint.


That’s why low-pressure, high-efficiency filtration matters. It cuts resistance without sacrificing capture, reducing fan energy hour after hour. For operators under pressure from rising power prices and sustainability goals, it’s one of the simplest ways to shrink cooling costs while protecting uptime.


Why efficiency pays off more now

Energy savings have always lowered costs. But as grids get stressed and data center demand rises, the value of each saved kilowatt is climbing. Bloomberg recently reported that capacity prices on PJM, the largest U.S. grid, have spiked because of new data center growth (Bloomberg).


In practical terms, this changes the math:

  • A coil cleaning that once took years to pay for itself can now pay back in just a few months.

  • Smarter controls and calibrated ventilation keep you protected when prices swing.

  • Low-pressure filtration quietly reduces fan energy every hour, stacking up bigger savings as electricity prices rise.


The bottom line is that efficiency has become one of the fastest and most reliable ways to control operating costs in an unpredictable energy market.


Building smarter, not just bigger

For operators, the roadmap isn’t a mystery. The tools are already here:

  • Low-pressure filtration to keep fans efficient hour after hour.

  • Adaptive cooling strategies like variable-speed fans, economizers, and containment to right-size energy use.

  • Monitoring-based commissioning and diagnostics to stop efficiency losses before they become routine.

  • Load shifting and grid-aware operations to tap cleaner, cheaper hours of power (IEA).


Every watt counts

As AI expands, data centers will continue to carry a heavier share of global electricity demand. That makes efficiency less of an option and more of an operating requirement.


The lesson is simple: efficiency and reliability are not competing goals. When facilities prioritize both, they not only manage rising energy costs but also reduce their carbon footprint in measurable, reportable ways. AI may be shaping the demand curve, but how operators respond will shape the industry's long-term sustainability.

What is a Green Building: Promoting Sustainability with Indoor Air Quality

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Dec 18, 2023
  • 4 min read

Updated: Jul 8, 2024

ground view of glass corporate office building flanked by a lush green tree
Research shows that green buildings can increase the value of real estate properties, attract and retain tenants, and contribute to the overall well-being of communities.

What is a Green Building?

In recent years, there has been a growing global interest in sustainable buildings that minimize their impact on the environment and provide a healthy indoor environment for occupants. A green building is a structure that is designed, constructed, operated, and maintained in an environmentally friendly manner. Green buildings go beyond energy efficiency and resource conservation to encompass indoor environmental quality (IEQ), including indoor air quality (IAQ). 


Green buildings offer numerous benefits, from environmental and economic to social and health-related. Green buildings can help conserve natural resources, reduce pollution, and save money by reducing energy consumption, water use, and waste production. They also help enhance occupant health, comfort, and productivity, by providing clean air, natural light, and comfortable temperatures. Research shows that green buildings can even increase the value of real estate properties, attract and retain tenants, and contribute to the overall well-being of communities.

Benefits of Green Buildings

  • Green buildings help reduce carbon, water, energy and waste. For example, the Department of Energy reviewed 22 LEED-certified buildings managed by the General Services Administration and saw that CO2 emissions were 34% lower, they consumed 25% less energy and 11% less water and diverted more than 80 million tons of waste from landfills.

  • According to the EPA, heating and cooling account for about 43% of all energy use in the country, contributing to air pollution and generating the most considerable amounts of greenhouse gases. Green buildings also help reduce indoor air pollutants related to severe health issues by improving energy efficiency.

  • A 2018 National Institute of Building Sciences (NBIS) study found that each $1 spent on mitigation activities – such as strengthening buildings and improving drainage conditions – saves $6 in response and recovery costs.

  • Green buildings positively affect public health. Improving indoor air quality can reduce absenteeism and work hours affected by asthma, respiratory allergies, depression and stress and self-reported improvements in productivity. USGBC’s research reinforces that employees in LEED green buildings feel happier, healthier and more productive.

  • Buildings account for 12% of the total water consumed in the U.S., while the average person uses 80-100 gallons of water per day. Water-efficiency efforts in green buildings help reduce water use, promote rainwater capture, and use non-potable sources.


Key Elements of Green Buildings

The key elements of green buildings are sustainable features and practices that contribute to energy efficiency, water efficiency, and environmental responsibility. Some of the key elements of green buildings include:


Energy Efficiency

Designing and constructing buildings that reduce energy consumption and minimize waste. Energy-efficient lighting, heating and cooling systems, energy-efficient appliances, and equipment can significantly reduce energy costs and contribute to a lower carbon footprint.


Water Efficiency

Designing and constructing buildings that reduce water consumption and minimize waste. Low-flow fixtures, rainwater harvesting systems, and greywater recycling systems can help conserve water resources and reduce water bills.


Indoor Air Quality (IAQ)

Designing and constructing buildings that provide clean air, natural light, and comfortable temperatures. By using high-quality building materials, insulation, and ventilation systems, green buildings can sustainably improve IAQ.


Sustainable Materials

This involves using sustainable and environmentally friendly building materials, such as recycled materials, sustainable wood, and low-emitting materials. By using these materials, green buildings can reduce waste and minimize their environmental impact.


Renewable Energy

This involves incorporating renewable energy sources, such as solar panels and wind turbines, to generate clean and renewable energy. Renewable energy can help reduce the carbon footprint of buildings and contribute to a more sustainable future.


Site Selection & Land Use

This involves selecting sites that are accessible by public transportation, walkable, and have minimal impact on the environment. Green buildings can also incorporate physical features such as green roofs and rain gardens to minimize their impact on the surrounding environment.


Indoor Air Quality Is a Key Component of Green Buildings

Indoor air quality (IAQ) is a crucial element of green buildings, as it directly impacts the health and comfort of building occupants. IAQ refers to the quality of the air inside a building and is affected by various factors, including building materials, ventilation systems, and outdoor air pollution. Poor IAQ can result in health issues, such as allergies, asthma, and respiratory infections, and can negatively impact productivity and overall well-being.


Proper ventilation can help remove pollutants and improve IAQ. Ventilation systems can include air filtration systems that remove contaminants like dust, pollen, and mould spores. HVAC systems are crucial in maintaining a healthy and sustainable indoor environment. Proper design, installation, and maintenance of HVAC systems in green buildings are essential to achieving sustainability goals. In addition, high-efficiency HVAC equipment, such as variable-speed motors, can significantly reduce energy consumption and operating costs. 


High-quality HVAC filters can help lower your building’s energy consumption while improving indoor air quality. A great example is the Blade Air – Pro Filter Series. The electrostatic polarized technology is proven to: 

Blade Air's Pro Filter being inserted into a typical HVAC system
High-quality HVAC filters can help lower your building’s energy consumption while improving indoor air quality.
  • Improve indoor air quality by 2.25x and captures particles 40x smaller than standard filters. 

  • 2x longer-lasting filter replacement.

  • Generate zero Ozone.

  • 75% reduction in supply fan motor consumption



The benefits of good IAQ are significant, including improved health, increased productivity, and reduced absenteeism. Studies have shown that good IAQ can lead to a 35% increase in worker productivity. In addition, by prioritizing IAQ in building design and construction, green buildings can provide healthier and more comfortable living and working environments.

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