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Why Energy Efficiency Is Becoming the Real Currency

As global power demand surges from AI and renewables reshape the grid, businesses must turn to energy efficiency to cut costs, reduce risk, and stay resilient.

Ava Montini

Oct 20, 2025

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For the first time in history, renewables have overtaken coal as the world’s largest source of electricity, making up 34.3% of global power generation in the first half of 2025. (The Guardian) Wind and solar are leading the charge, but the global energy landscape is entering a new and more complex era — one defined not just by how we produce power, but by how much we use.


And lately, usage is spiking.


The AI Boom Is Rewriting the Energy Equation

From data centers to chip foundries, the AI boom has ignited a new kind of industrial revolution. Major tech firms (such as Nvidia, Microsoft and others) are no longer waiting for the U.S. grid to catch up; they’re building their own power plants. In fact, one analysis finds that electricity costs in some regions near large AI data centre installations have surged up to 267% compared with five years ago. (Bloomberg)


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It’s not just abstract. In the U.S., wholesale electricity prices that would have been modest in 2020 are now far higher in data-centre hotspots. (Sandbox)


Why is this relevant?

  • These high-demand loads strain the grid, making the cost of electricity (and grid services) higher for everyone.

  • The more power-hungry the infrastructure becomes, the greater the business risk for enterprises that rely on stable, affordable energy.

  • As grid infrastructure lags behind demand, companies and organizations have to ask: What control do we have over our energy consumption?


When Power Becomes a Premium

Every kilowatt-hour now carries more weight, especially for companies operating large buildings or complex HVAC systems (sound familiar?). Efficiency isn’t just an ESG metric anymore; it’s a business imperative tied directly to cost-control and resilience.


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We’re now at a moment where:

  • Renewables are expanding fast, but demand is rising even faster in some tech/industrial sectors. For example, the International Energy Agency (IEA) projects that electricity demand from data centres will more than double by 2030 to around 945 TWh — “more than four times faster than the growth of total electricity consumption from all other sectors”. (IEA)

  • Some regions are seeing localized shortages, transmission constraints and higher wholesale power prices. In the U.S., wholesale electricity prices in several markets were up by 40-80 % in 2025 compared with 2024. (Construction Physics)

  • Organizations that wait for the “grid fix” may find themselves paying a premium (or exposed to reliability risk) in the meantime.


Put simply: If you can’t fully control your energy supply, you must control your energy use. Efficiency becomes the operational hedge.


The Efficiency Imperative

Here’s where the story turns from macro trends into actionable insight. The good news: The same technologies driving smarter AI are also enabling smarter buildings and systems. Intelligent filtration, automation, low-pressure HVAC systems, demand-response strategies — these are the tools to control the energy side of the business.


Here are three reasons why now is the time to focus on performance and efficiency:

  1. Cost Avoidance Becomes Value Creation

    With energy prices under pressure and demand growth uncertain, reducing consumption becomes a direct cost-mitigation strategy.– Efficiency improvements often pay back faster when baseline energy costs are rising.


  2. Grid Risk = Business Risk

    Relying solely on external supply (even if green) is a vulnerability; the more you rely on the grid, the more you’re exposed to spikes, shortages or regulatory premium pricing.– Being energy-efficient gives you more independence and control.


  3. Sustainability Meets Differentiation

    With the global pivot to renewables (for example, the projection that global renewable capacity additions between 2025-2030 will be ~4,600 GW) IEA — the organisations that get ahead now won’t just be “green” — they’ll be efficient green. That matters for brand, operations, risk profile.


When you think about building automation, indoor air quality and HVAC systems, you’re often dealing with the largest energy loads after lighting in a built environment. By focusing on filtration, optimization and smart control, you’re reducing both the peak load and the total energy used, which in the current climate is exactly the kind of strategic leverage organizations need.


  • Yes: the news about renewables overtaking coal is encouraging — that shift shows progress. But it also hides a key truth: demand is increasing fast, thanks in part to data, AI, buildings and more.

  • That means supply-side improvements alone aren’t enough. They must be matched by demand-side discipline (i.e., efficiency).

  • Organizations that act now to optimize their energy consumption will be better positioned, from cost, risk and sustainability standpoints, in the years ahead.


So whether you’re managing a campus, commercial building or industrial facility: don’t wait for the grid to “catch up.” Focus on what you control. Because in this new power era, efficiency is the real currency.



MORE INFORMATION

  • To explore available energy-efficient upgrades and funding programs supporting sustainable building projects, visit our Energy Grants page.


  • Learn how our Pro Filter's are helping organizations reduce energy use and operating costs while improving air quality across their facilities.

What are ESG Goals and Why Are They Important?

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Aug 1, 2023
  • 3 min read

Updated: Jul 8, 2024

Female hand outstretched amidst a blurred grennery backdrop and holding a graphic image depicting images of ESG including people, government, ecology, industrial building, windmills and the globe
Environmental, Social, and Governance, ESG has emerged as a robust framework that evaluates a company’s impact on the environment and society, as well as its governance practices.

In recent years, the business landscape has witnessed a significant shift towards sustainability and responsible practices. One of the key concepts at the forefront of this movement is ESG. Standing for Environmental, Social, and Governance, ESG has emerged as a robust framework that evaluates a company’s impact on the environment and society, as well as its governance practices. This blog post aims to provide an in-depth understanding of ESG goals, highlighting its importance in fostering sustainable and responsible business practices.


Understanding ESG

ESG refers to a set of criteria used to assess a company’s performance in three critical areas: environmental, social, and governance. Each component carries its significance and contributes to evaluating a company’s overall sustainability and responsible practices.


1. Environmental Factors

Environmental factors assess a company’s impact on the environment. This includes its carbon footprint, resource consumption, waste management, pollution levels, and commitment to renewable energy sources. ESG encourages companies to adopt eco-friendly practices, reduce emissions, conserve resources, and work towards mitigating climate change.


2. Social Factors

Social factors focus on a company’s relationships with its employees, customers, suppliers, and communities. It encompasses labour standards, employee welfare, diversity and inclusion, product safety, customer satisfaction, community engagement, and philanthropic activities. ESG emphasizes the importance of fair treatment, ethical behaviour, and positive social impact.


3. Governance Factors

Governance factors evaluate a company’s internal structure, leadership, and decision-making processes. It includes aspects such as board composition, executive compensation, transparency, accountability, and risk management. ESG promotes strong corporate governance, ethical leadership, and responsible decision-making to ensure long-term value creation and protection for all stakeholders.


The Importance of ESG

ESG has gained immense importance in today’s business landscape due to several reasons:


  1. Risk Management

Adopting ESG practices helps companies identify and manage potential risks. By addressing environmental and social issues proactively, businesses can mitigate legal, reputational, and operational risks. Effective governance practices also reduce the likelihood of fraud and unethical behaviour, protecting the company’s reputation and financial stability.


2. Long-term Value Creation

ESG practices contribute to long-term value creation. By integrating sustainability into their business strategies, companies can identify opportunities for innovation, cost savings, and enhanced operational efficiency. Consumers, investors, and employees increasingly prefer companies that demonstrate a commitment to sustainable and responsible practices, leading to increased market competitiveness and profitability.


3. Stakeholder Engagement

ESG encourages companies to engage with their stakeholders, including employees, customers, investors, and communities. By actively involving stakeholders in decision-making processes and considering their perspectives, companies can build trust, loyalty, and stronger relationships. This fosters a positive corporate culture, attracts top talent, and enhances brand reputation.


4. Positive Environmental and Social Impact

Adopting ESG practices allows companies to make a positive impact on the environment and society. By reducing emissions, conserving resources, promoting social equality, and supporting local communities, businesses can contribute to a more sustainable and equitable world. This not only benefits the planet and society but also strengthens the company’s social license to operate.


ESG Score and Rating and What It Means For Businesses

Circular chart depicting the breakdown of ESG Scoring factors broken out by environmental, social and governance factors
To promote consistency and transparency in ESG reporting, several frameworks and standards have emerged.

ESG scores are determined by third-party firms that have their own methodologies to identify a company’s ESG rating. Currently, this isn’t a streamlined process across the board, and different companies have their own way of determining a company’s ESG rating. The rating help give an overall picture of the company’s performance in these three areas.


Typically, ESG scores are rated from 0 to 100, with anything above 70 classified as a “good” ESG rating, while anything below 50 is considered a “bad” rating. Some systems, however, rely on a letter-based scoring system where a grade of C is the worst, and A is the best.


ESG Goals; Frameworks and Standards

To promote consistency and transparency in ESG reporting, several frameworks and standards have emerged. These include the Global Reporting Initiative (GRI), the Sustainability Accounting Standards Board (SASB), and the Task Force on Climate-related Financial Disclosures (TCFD). Adopting these frameworks helps companies measure and communicate their ESG performance, enabling investors and stakeholders to make informed decisions.

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