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AI’s Energy Appetite: What Data Centers Mean for the Future of Electricity Prices

Discover how AI-driven data centers are reshaping electricity demand, prices, and why smarter HVAC and efficiency are critical for sustainable growth.

Ava Montini

Jan 27, 2026

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Powering intelligence, shaping energy


Artificial intelligence has gone from “what if” to “what now.” We use it to draft reports, analyze data, streamline workflows, and even generate design ideas. But while the results appear on our screens instantly, what powers them is anything but invisible.


Behind every AI tool is a data center; rows of servers drawing massive amounts of power and generating equally massive amounts of heat. And with AI adoption soaring, those facilities are putting real pressure on our electricity grids.


Bloomberg recently reported that in PJM, the largest U.S. grid, capacity prices jumped sharply as AI-driven data center demand climbed (Bloomberg). For operators, this is a direct hit to energy budgets.


So while AI is exciting, it comes with a new operational reality: efficiency in cooling, airflow, and HVAC isn’t optional. It’s the difference between runaway costs and sustainable growth.


Why AI is different from past computing booms


Previous waves of digital growth (like cloud adoption) drove steady data center expansion. But AI is different. Training large models consumes enormous amounts of energy. The International Energy Agency estimates that data center electricity use could nearly double by 2030 to around 1,000 TWh, roughly equal to Japan’s entire annual consumption (IEA).


And it’s not just training. Inference: the everyday process of users asking questions or running AI tasks is multiplying demand across millions of devices. Goldman Sachs forecasts a 165% increase in data center power demand by 2030, largely due to AI (Goldman Sachs).


Cooling: a hidden energy driver


When people think about data centers, they picture racks of servers. But behind that computing load is another energy giant: cooling.

HVAC, chillers, pumps, and fans often make up 30–40% of total energy use in data centers (U.S. DOE). That means the “support systems” keeping servers at safe temperatures can rival the IT equipment itself in energy demand.


And because these systems run 24/7, even small inefficiencies snowball:

  • A high-resistance filter forces fans to draw extra kilowatts all day, every day.

  • A dirty coil reduces heat transfer, stretching compressor runtimes.

  • A miscalibrated damper throws airflow off balance, raising both costs and emissions.


Clogged filters can cut supply airflow by over 35%, driving higher fan power and cooling loads (MDPI). Others highlight how loaded filters in constant-speed systems directly increase electricity use (University of Texas at Austin).


Now scale that across a hyperscale AI-driven facility. A 3% efficiency penalty may look small on paper, but in practice, it can cost hundreds of thousands of dollars annually and add unnecessary CO₂e to your footprint.


That’s why low-pressure, high-efficiency filtration matters. It cuts resistance without sacrificing capture, reducing fan energy hour after hour. For operators under pressure from rising power prices and sustainability goals, it’s one of the simplest ways to shrink cooling costs while protecting uptime.


Why efficiency pays off more now

Energy savings have always lowered costs. But as grids get stressed and data center demand rises, the value of each saved kilowatt is climbing. Bloomberg recently reported that capacity prices on PJM, the largest U.S. grid, have spiked because of new data center growth (Bloomberg).


In practical terms, this changes the math:

  • A coil cleaning that once took years to pay for itself can now pay back in just a few months.

  • Smarter controls and calibrated ventilation keep you protected when prices swing.

  • Low-pressure filtration quietly reduces fan energy every hour, stacking up bigger savings as electricity prices rise.


The bottom line is that efficiency has become one of the fastest and most reliable ways to control operating costs in an unpredictable energy market.


Building smarter, not just bigger

For operators, the roadmap isn’t a mystery. The tools are already here:

  • Low-pressure filtration to keep fans efficient hour after hour.

  • Adaptive cooling strategies like variable-speed fans, economizers, and containment to right-size energy use.

  • Monitoring-based commissioning and diagnostics to stop efficiency losses before they become routine.

  • Load shifting and grid-aware operations to tap cleaner, cheaper hours of power (IEA).


Every watt counts

As AI expands, data centers will continue to carry a heavier share of global electricity demand. That makes efficiency less of an option and more of an operating requirement.


The lesson is simple: efficiency and reliability are not competing goals. When facilities prioritize both, they not only manage rising energy costs but also reduce their carbon footprint in measurable, reportable ways. AI may be shaping the demand curve, but how operators respond will shape the industry's long-term sustainability.

What are ESG Goals and Why Are They Important?

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Aug 1, 2023
  • 3 min read

Updated: Jul 8, 2024

Female hand outstretched amidst a blurred grennery backdrop and holding a graphic image depicting images of ESG including people, government, ecology, industrial building, windmills and the globe
Environmental, Social, and Governance, ESG has emerged as a robust framework that evaluates a company’s impact on the environment and society, as well as its governance practices.

In recent years, the business landscape has witnessed a significant shift towards sustainability and responsible practices. One of the key concepts at the forefront of this movement is ESG. Standing for Environmental, Social, and Governance, ESG has emerged as a robust framework that evaluates a company’s impact on the environment and society, as well as its governance practices. This blog post aims to provide an in-depth understanding of ESG goals, highlighting its importance in fostering sustainable and responsible business practices.


Understanding ESG

ESG refers to a set of criteria used to assess a company’s performance in three critical areas: environmental, social, and governance. Each component carries its significance and contributes to evaluating a company’s overall sustainability and responsible practices.


1. Environmental Factors

Environmental factors assess a company’s impact on the environment. This includes its carbon footprint, resource consumption, waste management, pollution levels, and commitment to renewable energy sources. ESG encourages companies to adopt eco-friendly practices, reduce emissions, conserve resources, and work towards mitigating climate change.


2. Social Factors

Social factors focus on a company’s relationships with its employees, customers, suppliers, and communities. It encompasses labour standards, employee welfare, diversity and inclusion, product safety, customer satisfaction, community engagement, and philanthropic activities. ESG emphasizes the importance of fair treatment, ethical behaviour, and positive social impact.


3. Governance Factors

Governance factors evaluate a company’s internal structure, leadership, and decision-making processes. It includes aspects such as board composition, executive compensation, transparency, accountability, and risk management. ESG promotes strong corporate governance, ethical leadership, and responsible decision-making to ensure long-term value creation and protection for all stakeholders.


The Importance of ESG

ESG has gained immense importance in today’s business landscape due to several reasons:


  1. Risk Management

Adopting ESG practices helps companies identify and manage potential risks. By addressing environmental and social issues proactively, businesses can mitigate legal, reputational, and operational risks. Effective governance practices also reduce the likelihood of fraud and unethical behaviour, protecting the company’s reputation and financial stability.


2. Long-term Value Creation

ESG practices contribute to long-term value creation. By integrating sustainability into their business strategies, companies can identify opportunities for innovation, cost savings, and enhanced operational efficiency. Consumers, investors, and employees increasingly prefer companies that demonstrate a commitment to sustainable and responsible practices, leading to increased market competitiveness and profitability.


3. Stakeholder Engagement

ESG encourages companies to engage with their stakeholders, including employees, customers, investors, and communities. By actively involving stakeholders in decision-making processes and considering their perspectives, companies can build trust, loyalty, and stronger relationships. This fosters a positive corporate culture, attracts top talent, and enhances brand reputation.


4. Positive Environmental and Social Impact

Adopting ESG practices allows companies to make a positive impact on the environment and society. By reducing emissions, conserving resources, promoting social equality, and supporting local communities, businesses can contribute to a more sustainable and equitable world. This not only benefits the planet and society but also strengthens the company’s social license to operate.


ESG Score and Rating and What It Means For Businesses

Circular chart depicting the breakdown of ESG Scoring factors broken out by environmental, social and governance factors
To promote consistency and transparency in ESG reporting, several frameworks and standards have emerged.

ESG scores are determined by third-party firms that have their own methodologies to identify a company’s ESG rating. Currently, this isn’t a streamlined process across the board, and different companies have their own way of determining a company’s ESG rating. The rating help give an overall picture of the company’s performance in these three areas.


Typically, ESG scores are rated from 0 to 100, with anything above 70 classified as a “good” ESG rating, while anything below 50 is considered a “bad” rating. Some systems, however, rely on a letter-based scoring system where a grade of C is the worst, and A is the best.


ESG Goals; Frameworks and Standards

To promote consistency and transparency in ESG reporting, several frameworks and standards have emerged. These include the Global Reporting Initiative (GRI), the Sustainability Accounting Standards Board (SASB), and the Task Force on Climate-related Financial Disclosures (TCFD). Adopting these frameworks helps companies measure and communicate their ESG performance, enabling investors and stakeholders to make informed decisions.

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