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Why Energy Efficiency Is Becoming the Real Currency

As global power demand surges from AI and renewables reshape the grid, businesses must turn to energy efficiency to cut costs, reduce risk, and stay resilient.

Ava Montini

Oct 20, 2025

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For the first time in history, renewables have overtaken coal as the world’s largest source of electricity, making up 34.3% of global power generation in the first half of 2025. (The Guardian) Wind and solar are leading the charge, but the global energy landscape is entering a new and more complex era — one defined not just by how we produce power, but by how much we use.


And lately, usage is spiking.


The AI Boom Is Rewriting the Energy Equation

From data centers to chip foundries, the AI boom has ignited a new kind of industrial revolution. Major tech firms (such as Nvidia, Microsoft and others) are no longer waiting for the U.S. grid to catch up; they’re building their own power plants. In fact, one analysis finds that electricity costs in some regions near large AI data centre installations have surged up to 267% compared with five years ago. (Bloomberg)


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It’s not just abstract. In the U.S., wholesale electricity prices that would have been modest in 2020 are now far higher in data-centre hotspots. (Sandbox)


Why is this relevant?

  • These high-demand loads strain the grid, making the cost of electricity (and grid services) higher for everyone.

  • The more power-hungry the infrastructure becomes, the greater the business risk for enterprises that rely on stable, affordable energy.

  • As grid infrastructure lags behind demand, companies and organizations have to ask: What control do we have over our energy consumption?


When Power Becomes a Premium

Every kilowatt-hour now carries more weight, especially for companies operating large buildings or complex HVAC systems (sound familiar?). Efficiency isn’t just an ESG metric anymore; it’s a business imperative tied directly to cost-control and resilience.


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We’re now at a moment where:

  • Renewables are expanding fast, but demand is rising even faster in some tech/industrial sectors. For example, the International Energy Agency (IEA) projects that electricity demand from data centres will more than double by 2030 to around 945 TWh — “more than four times faster than the growth of total electricity consumption from all other sectors”. (IEA)

  • Some regions are seeing localized shortages, transmission constraints and higher wholesale power prices. In the U.S., wholesale electricity prices in several markets were up by 40-80 % in 2025 compared with 2024. (Construction Physics)

  • Organizations that wait for the “grid fix” may find themselves paying a premium (or exposed to reliability risk) in the meantime.


Put simply: If you can’t fully control your energy supply, you must control your energy use. Efficiency becomes the operational hedge.


The Efficiency Imperative

Here’s where the story turns from macro trends into actionable insight. The good news: The same technologies driving smarter AI are also enabling smarter buildings and systems. Intelligent filtration, automation, low-pressure HVAC systems, demand-response strategies — these are the tools to control the energy side of the business.


Here are three reasons why now is the time to focus on performance and efficiency:

  1. Cost Avoidance Becomes Value Creation

    With energy prices under pressure and demand growth uncertain, reducing consumption becomes a direct cost-mitigation strategy.– Efficiency improvements often pay back faster when baseline energy costs are rising.


  2. Grid Risk = Business Risk

    Relying solely on external supply (even if green) is a vulnerability; the more you rely on the grid, the more you’re exposed to spikes, shortages or regulatory premium pricing.– Being energy-efficient gives you more independence and control.


  3. Sustainability Meets Differentiation

    With the global pivot to renewables (for example, the projection that global renewable capacity additions between 2025-2030 will be ~4,600 GW) IEA — the organisations that get ahead now won’t just be “green” — they’ll be efficient green. That matters for brand, operations, risk profile.


When you think about building automation, indoor air quality and HVAC systems, you’re often dealing with the largest energy loads after lighting in a built environment. By focusing on filtration, optimization and smart control, you’re reducing both the peak load and the total energy used, which in the current climate is exactly the kind of strategic leverage organizations need.


  • Yes: the news about renewables overtaking coal is encouraging — that shift shows progress. But it also hides a key truth: demand is increasing fast, thanks in part to data, AI, buildings and more.

  • That means supply-side improvements alone aren’t enough. They must be matched by demand-side discipline (i.e., efficiency).

  • Organizations that act now to optimize their energy consumption will be better positioned, from cost, risk and sustainability standpoints, in the years ahead.


So whether you’re managing a campus, commercial building or industrial facility: don’t wait for the grid to “catch up.” Focus on what you control. Because in this new power era, efficiency is the real currency.



MORE INFORMATION

  • To explore available energy-efficient upgrades and funding programs supporting sustainable building projects, visit our Energy Grants page.


  • Learn how our Pro Filter's are helping organizations reduce energy use and operating costs while improving air quality across their facilities.

How Air Quality Can Affect Your Happiness

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Jun 29, 2023
  • 4 min read

Updated: Jul 9, 2024

Young woman with long brown hair outside happily breathing in the fresh air
The negative impacts of poor air quality are significant and widely recognized, as they can directly affect health, cognitive performance, and labour productivity.

Air pollution is a problem that affects millions of people around the world, and its effects extend far beyond just physical health. There is growing evidence to suggest that air pollution can also have adverse effects on mental and emotional health.


Air pollution and its impact on mental health is a growing concern that cannot be ignored. Emerging research links exposure to environmental pollutants, including sources from air pollution, to increased prevalence and/or severity of mental disorders. Understanding the relationship between air pollution and mental health is a significant public health concern, given that 99% of the world’s population lives in environments that do not meet World Health Organization air quality guidelines.


The Science Behind Happiness

Happiness is a fundamental part of our well-being. It is a state of mind characterized by positive emotions, contentment, and a sense of fulfillment. Research has shown that happiness is not just a subjective feeling but also impacts physical and emotional health.


Happy people tend to have better cardiovascular health and a more robust immune system and are more likely to live longer. In addition, happiness has been linked to lower levels of stress, anxiety, and depression.


The science of happiness has led to the development of positive psychology, a field dedicated to studying and promoting happiness and well-being. Theorists and researchers in the field have sought to identify the elements of a good life. They have also proposed and tested practices for improving life satisfaction and well-being.


Air Quality and Happiness

The negative impacts of poor air quality are significant and widely recognized, as they can directly affect health, cognitive performance, and labour productivity. For example, the link between air pollution, infant mortality, and respiratory diseases is well-established. According to the World Health Organization, around 7 million deaths are attributed to air pollution annually.


Anxiety and depression are the most common mental disorders across the globe and can increase an individual’s risk of suicide attempts and completion, adversely affecting family and social relationships.


A 2020 study in Toronto, Canada, validated this link between air pollution and emergency room visits for mental health symptoms. Looking at 83,985 emergency room visits for people aged 8-24 between April 2004 and December 2015, researchers found that increases in PM2.5, ozone, and nitrogen dioxide were all associated with increased emergency room visits, sometimes up to 5 days after initial exposure to that pollutant.


Another example published in Nature Human Behaviour comes from China. Analyzing data from 144 Chinese cities, they found that self-reported happiness was significantly lower on days with relatively higher pollution levels.


Poor air quality can also have physical health effects that can indirectly impact mental and emotional health. For example, respiratory problems, heart disease, and other physical ailments can cause stress, anxiety, and other mental health problems.


The Relationship Between Clean Air and Happiness

One factor that comes into play regarding air quality is geographical location. People who live in areas with high levels of air pollution are more likely to experience health problems and decreased happiness levels. For instance, people living near refineries are exposed to more nickel and vanadium, while those near coal-fired power plants breathe particles with higher sulphate content. Neighbourhoods along busy roads have more nitrates from vehicle exhaust.


The climate also plays a significant role in air quality. The interaction between pollution and climate change will impose an additional “climate penalty” for hundreds of millions of people, according to a new report from the World Meteorological Organization (WMO). The areas predicted to be most impacted by climate change, primarily located in Asia, are inhabited by approximately 25% of the global population. These regions may experience an intensification of surface ozone pollution events, resulting in adverse physical and mental health consequences for hundreds of millions of individuals.


The Importance of Prioritizing Air Quality

Given the significance of the problem, policymakers must prioritize air quality in their decision-making. This means supporting initiatives that reduce pollution, such as renewable energy projects and developing regulations that promote clean air. It also means supporting research into the effects of air pollution on mental health and finding ways to raise public awareness about the issue.


Studies propose that air pollutants, such as NH3, NOx, NMVOCs, SOx, CO2, and PM 2.5, may affect life satisfaction, happiness, or optimism. This suggests that environmental policies focused on reducing air pollution will not only positively impact the health of future generations but, at the same time, will increase the present individual’s quality of life.


Improve IAQ to Increase Happiness

A survey commissioned by the Building Engineering Services Association (BESA)reports that almost 70% of office workers believe poor air quality in their workplace harms their day-to-day productivity and well-being.


Research shows people who regularly breathe polluted air experience changes within the brain regions that control emotions. As a result, they may be more likely to develop anxiety and depression than those who breathe cleaner air. It has also been proven that those who breathe fresh air are less stressed than those who breathe polluted air, proving the theory that good air quality and happiness go hand in hand. The more fresh air you get, the more oxygen you intake, which increases the serotonin (the happy hormone) you inhale, consequently making you happier.


In conclusion, air quality is essential to our overall well-being, and policymakers and individuals must prioritize it accordingly. Clean air contributes to our physical and emotional health, and reducing air pollution can have significant economic and social benefits. By working together to support clean air initiatives, we can create healthier, more sustainable communities and happier individuals.

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