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AI’s Energy Appetite: What Data Centers Mean for the Future of Electricity Prices

Discover how AI-driven data centers are reshaping electricity demand, prices, and why smarter HVAC and efficiency are critical for sustainable growth.

Ava Montini

Jan 27, 2026

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Powering intelligence, shaping energy


Artificial intelligence has gone from “what if” to “what now.” We use it to draft reports, analyze data, streamline workflows, and even generate design ideas. But while the results appear on our screens instantly, what powers them is anything but invisible.


Behind every AI tool is a data center; rows of servers drawing massive amounts of power and generating equally massive amounts of heat. And with AI adoption soaring, those facilities are putting real pressure on our electricity grids.


Bloomberg recently reported that in PJM, the largest U.S. grid, capacity prices jumped sharply as AI-driven data center demand climbed (Bloomberg). For operators, this is a direct hit to energy budgets.


So while AI is exciting, it comes with a new operational reality: efficiency in cooling, airflow, and HVAC isn’t optional. It’s the difference between runaway costs and sustainable growth.


Why AI is different from past computing booms


Previous waves of digital growth (like cloud adoption) drove steady data center expansion. But AI is different. Training large models consumes enormous amounts of energy. The International Energy Agency estimates that data center electricity use could nearly double by 2030 to around 1,000 TWh, roughly equal to Japan’s entire annual consumption (IEA).


And it’s not just training. Inference: the everyday process of users asking questions or running AI tasks is multiplying demand across millions of devices. Goldman Sachs forecasts a 165% increase in data center power demand by 2030, largely due to AI (Goldman Sachs).


Cooling: a hidden energy driver


When people think about data centers, they picture racks of servers. But behind that computing load is another energy giant: cooling.

HVAC, chillers, pumps, and fans often make up 30–40% of total energy use in data centers (U.S. DOE). That means the “support systems” keeping servers at safe temperatures can rival the IT equipment itself in energy demand.


And because these systems run 24/7, even small inefficiencies snowball:

  • A high-resistance filter forces fans to draw extra kilowatts all day, every day.

  • A dirty coil reduces heat transfer, stretching compressor runtimes.

  • A miscalibrated damper throws airflow off balance, raising both costs and emissions.


Clogged filters can cut supply airflow by over 35%, driving higher fan power and cooling loads (MDPI). Others highlight how loaded filters in constant-speed systems directly increase electricity use (University of Texas at Austin).


Now scale that across a hyperscale AI-driven facility. A 3% efficiency penalty may look small on paper, but in practice, it can cost hundreds of thousands of dollars annually and add unnecessary CO₂e to your footprint.


That’s why low-pressure, high-efficiency filtration matters. It cuts resistance without sacrificing capture, reducing fan energy hour after hour. For operators under pressure from rising power prices and sustainability goals, it’s one of the simplest ways to shrink cooling costs while protecting uptime.


Why efficiency pays off more now

Energy savings have always lowered costs. But as grids get stressed and data center demand rises, the value of each saved kilowatt is climbing. Bloomberg recently reported that capacity prices on PJM, the largest U.S. grid, have spiked because of new data center growth (Bloomberg).


In practical terms, this changes the math:

  • A coil cleaning that once took years to pay for itself can now pay back in just a few months.

  • Smarter controls and calibrated ventilation keep you protected when prices swing.

  • Low-pressure filtration quietly reduces fan energy every hour, stacking up bigger savings as electricity prices rise.


The bottom line is that efficiency has become one of the fastest and most reliable ways to control operating costs in an unpredictable energy market.


Building smarter, not just bigger

For operators, the roadmap isn’t a mystery. The tools are already here:

  • Low-pressure filtration to keep fans efficient hour after hour.

  • Adaptive cooling strategies like variable-speed fans, economizers, and containment to right-size energy use.

  • Monitoring-based commissioning and diagnostics to stop efficiency losses before they become routine.

  • Load shifting and grid-aware operations to tap cleaner, cheaper hours of power (IEA).


Every watt counts

As AI expands, data centers will continue to carry a heavier share of global electricity demand. That makes efficiency less of an option and more of an operating requirement.


The lesson is simple: efficiency and reliability are not competing goals. When facilities prioritize both, they not only manage rising energy costs but also reduce their carbon footprint in measurable, reportable ways. AI may be shaping the demand curve, but how operators respond will shape the industry's long-term sustainability.

How Eco-Friendly Buildings Foster Sustainable Living

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Aug 1, 2023
  • 3 min read

Updated: Jul 8, 2024

High rise building with lush greenery filled balconies aside a low-rise building, the face of which is covered in greenery
An environmentally sustainable building is a structure that minimizes resource consumption, reduces emissions, and manages waste more efficiently.

In today’s rapidly changing world, the need for sustainable practices has become more critical than ever. As we strive to mitigate the impacts of climate change, eco-friendly buildings have emerged as a crucial solution. These structures, designed with sustainable materials and energy-efficient systems, not only reduce their environmental footprint but also offer numerous benefits to occupants and the surrounding community. This blog will explore how eco-friendly buildings contribute to a greener future and foster sustainable living.


What are Eco-Friendly Buildings?

An environmentally sustainable building is a structure that minimizes resource consumption, reduces emissions, and manages waste more efficiently. Certain green buildings even positively influence the surrounding environment, playing a role in enhancing the global climate. Additionally, eco-friendly buildings are purposefully designed to benefit the individuals who occupy them. Through features such as enhanced ventilation, insulation, and utilization of natural light, these buildings positively impact occupants’ well-being, leading to improved health, productivity, and overall quality of life.


Energy Efficiency

One of the primary features of eco-friendly buildings is their focus on energy efficiency. Through careful design, insulation, and use of renewable energy sources, these buildings significantly reduce energy consumption. By incorporating features such as solar panels, efficient lighting systems, and well-insulated walls, they minimize the need for fossil fuel-based energy, resulting in lower greenhouse gas emissions and reduced strain on the grid.


Water Conservation

Eco-friendly buildings employ innovative strategies for water conservation. To minimize water wastage, they integrate water-saving fixtures like low-flow toilets, faucets, and shower heads. Additionally, rainwater harvesting systems are often incorporated to collect and reuse rainwater for irrigation or non-potable purposes. These practices help reduce water consumption, relieve stress on local water supplies, and promote sustainable water management.


Sustainable Materials

The choice of materials used in construction plays a significant role in the eco-friendliness of a building. Sustainable buildings prioritize the use of renewable, recycled, and locally sourced materials. For instance, incorporating bamboo, reclaimed wood, or recycled metal helps reduce the demand for virgin materials and decreases the carbon footprint associated with production and transportation. By opting for environmentally friendly materials, these buildings conserve natural resources and promote a circular economy.


Indoor Air Quality (IAQ)

Eco-friendly buildings prioritize the health and well-being of occupants by maintaining excellent indoor air quality. By using low-VOC (volatile organic compounds) paints, adhesives, and building materials, they minimize the release of harmful chemicals into the air. Moreover, adequate ventilation systems and efficient air filtration technologies help remove pollutants, allergens, and contaminants, creating a healthier living and working environment.


Sustainable Landscaping

Eco-friendly buildings extend their sustainability efforts beyond their physical structures. They incorporate sustainable landscaping practices that enhance biodiversity and reduce the environmental impact of outdoor spaces. This includes utilizing native plants, installing efficient irrigation systems, creating green roofs and walls, and implementing permeable surfaces to reduce stormwater runoff. These measures contribute to improved air quality, reduced heat island effect, and harmonious integration of buildings with the natural environment.


Enhanced Quality of Life

Living or working in an eco-friendly building offers several benefits to occupants. With improved indoor air quality, ample natural light, and reduced exposure to harmful chemicals, occupants often experience enhanced comfort, productivity, and overall well-being. Moreover, energy-efficient systems contribute to lower utility bills, making eco-friendly buildings more cost-effective in the long run. By prioritizing sustainable living, these buildings foster a sense of responsibility and environmental stewardship among occupants.

Green or sustainable buildings are designed to be eco-friendly and can include any number of the features above.


The Goal of Eco-Friendly Buildings

There are specific goals to keep in mind when designing an eco-friendly building, some of which include:

  1. Optimized resource utilization

  2. Integration of resource recycling infrastructure

  3. Implementation of efficient waste management practices

  4. Fostering human health, well-being, and productivity

  5. Mitigation of carbon emissions and air pollution impacts

  6. Environmental friendliness throughout the building’s life cycle, including materials recovery during demolition

  7. Lower operational and maintenance expenses

  8. Flexibility for multi-use and adaptability to different purposes over time

  9. Incorporation of aesthetically pleasing design that enhances the surrounding area

  10. Utilization of sustainable materials and techniques throughout the building’s lifespan

Explore expert insights, stay up-to-date with industry events, and gain a deeper understanding of the developments shaping the built environment.

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