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AI’s Energy Appetite: What Data Centers Mean for the Future of Electricity Prices

Discover how AI-driven data centers are reshaping electricity demand, prices, and why smarter HVAC and efficiency are critical for sustainable growth.

Ava Montini

Jan 27, 2026

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Powering intelligence, shaping energy


Artificial intelligence has gone from “what if” to “what now.” We use it to draft reports, analyze data, streamline workflows, and even generate design ideas. But while the results appear on our screens instantly, what powers them is anything but invisible.


Behind every AI tool is a data center; rows of servers drawing massive amounts of power and generating equally massive amounts of heat. And with AI adoption soaring, those facilities are putting real pressure on our electricity grids.


Bloomberg recently reported that in PJM, the largest U.S. grid, capacity prices jumped sharply as AI-driven data center demand climbed (Bloomberg). For operators, this is a direct hit to energy budgets.


So while AI is exciting, it comes with a new operational reality: efficiency in cooling, airflow, and HVAC isn’t optional. It’s the difference between runaway costs and sustainable growth.


Why AI is different from past computing booms


Previous waves of digital growth (like cloud adoption) drove steady data center expansion. But AI is different. Training large models consumes enormous amounts of energy. The International Energy Agency estimates that data center electricity use could nearly double by 2030 to around 1,000 TWh, roughly equal to Japan’s entire annual consumption (IEA).


And it’s not just training. Inference: the everyday process of users asking questions or running AI tasks is multiplying demand across millions of devices. Goldman Sachs forecasts a 165% increase in data center power demand by 2030, largely due to AI (Goldman Sachs).


Cooling: a hidden energy driver


When people think about data centers, they picture racks of servers. But behind that computing load is another energy giant: cooling.

HVAC, chillers, pumps, and fans often make up 30–40% of total energy use in data centers (U.S. DOE). That means the “support systems” keeping servers at safe temperatures can rival the IT equipment itself in energy demand.


And because these systems run 24/7, even small inefficiencies snowball:

  • A high-resistance filter forces fans to draw extra kilowatts all day, every day.

  • A dirty coil reduces heat transfer, stretching compressor runtimes.

  • A miscalibrated damper throws airflow off balance, raising both costs and emissions.


Clogged filters can cut supply airflow by over 35%, driving higher fan power and cooling loads (MDPI). Others highlight how loaded filters in constant-speed systems directly increase electricity use (University of Texas at Austin).


Now scale that across a hyperscale AI-driven facility. A 3% efficiency penalty may look small on paper, but in practice, it can cost hundreds of thousands of dollars annually and add unnecessary CO₂e to your footprint.


That’s why low-pressure, high-efficiency filtration matters. It cuts resistance without sacrificing capture, reducing fan energy hour after hour. For operators under pressure from rising power prices and sustainability goals, it’s one of the simplest ways to shrink cooling costs while protecting uptime.


Why efficiency pays off more now

Energy savings have always lowered costs. But as grids get stressed and data center demand rises, the value of each saved kilowatt is climbing. Bloomberg recently reported that capacity prices on PJM, the largest U.S. grid, have spiked because of new data center growth (Bloomberg).


In practical terms, this changes the math:

  • A coil cleaning that once took years to pay for itself can now pay back in just a few months.

  • Smarter controls and calibrated ventilation keep you protected when prices swing.

  • Low-pressure filtration quietly reduces fan energy every hour, stacking up bigger savings as electricity prices rise.


The bottom line is that efficiency has become one of the fastest and most reliable ways to control operating costs in an unpredictable energy market.


Building smarter, not just bigger

For operators, the roadmap isn’t a mystery. The tools are already here:

  • Low-pressure filtration to keep fans efficient hour after hour.

  • Adaptive cooling strategies like variable-speed fans, economizers, and containment to right-size energy use.

  • Monitoring-based commissioning and diagnostics to stop efficiency losses before they become routine.

  • Load shifting and grid-aware operations to tap cleaner, cheaper hours of power (IEA).


Every watt counts

As AI expands, data centers will continue to carry a heavier share of global electricity demand. That makes efficiency less of an option and more of an operating requirement.


The lesson is simple: efficiency and reliability are not competing goals. When facilities prioritize both, they not only manage rising energy costs but also reduce their carbon footprint in measurable, reportable ways. AI may be shaping the demand curve, but how operators respond will shape the industry's long-term sustainability.

UV Light for HVAC: What is Ultraviolet (UV) Technology?

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Jul 28, 2023
  • 4 min read

Updated: Jul 9, 2024

Close up image of a UV light designed for HVAC installation
UV-C is highly effective at killing or inactivating microorganisms, such as bacteria and viruses, by damaging their DNA and preventing replication.

UV stands for ultraviolet, a type of electromagnetic radiation not visible to the human eye. UV light has a shorter wavelength than visible light and is divided into three categories: UV-A, UV-B, and UV-C. UV-C light, which has the shortest wavelength and the most energy, is used for HVAC applications.

Chart showcasing where UV electromagnetic radiation (non-ozone forming) sits within the light spectrum
One of the most significant benefits of using UV lights in HVAC systems is improved indoor air quality. UV lights kill bacteria, viruses, and other microorganisms that can cause illnesses.

In HVAC systems, UV lights are installed in the air ducts or near the evaporator coils to kill airborne bacteria, viruses, and other microorganisms. UV light kills these microorganisms by damaging their DNA, preventing them from reproducing and causing health problems.


There are two types of reasons why UV lights are commonly used in HVAC systems:

  1. Coil Sterilization: Coil sterilization involves placing UV lights near the evaporator coils to kill any microorganisms that may be growing on them.

  2. Air Sterilization: Air sterilization involves installing UV lights in the air ducts to kill any microorganisms that are circulating in the air.


UV lights used in HVAC systems are designed to emit a specific wavelength of UV-C light that is known to be effective in killing microorganisms. UV-C refers to ultraviolet light with a wavelength between 200 and 280 nanometers. It is highly effective at killing or inactivating microorganisms, such as bacteria and viruses, by damaging their DNA and preventing replication.


They are also designed to be safe for use in HVAC systems and do not produce harmful ozone.


Benefits of UV for HVAC

Improved Indoor Air Quality (IAQ)

One of the most significant benefits of using UV lights in HVAC systems is improved indoor air quality. UV lights kill bacteria, viruses, and other microorganisms that can cause illnesses such as colds, flu, and allergies. Common household VOCs that HVAC UV light systems neutralize include paints, solvents, aerosols, cleaners, disinfectants, repellents, and air fresheners.


Increased Energy Efficiency

By killing microorganisms on the evaporator coils, UV lights can also increase the energy efficiency of HVAC systems. This is because microorganisms can reduce the efficiency of the coils by creating a layer of grime, reducing heat transfer, and forcing the HVAC system to work harder to achieve the desired temperature.


Reduction of HVAC Maintenance Costs

UV lights can also reduce HVAC maintenance costs by reducing the need for coil cleaning and replacement. By killing microorganisms, the UV lights can prevent grime buildup on the evaporator coils, leading to reduced efficiency and more frequent cleaning or replacement.


Prevention of Mould and Other Biological Growth

Another benefit of UV lights in HVAC systems is preventing mould and other biological growth. Mould can be a serious problem in HVAC systems and cause health problems for building occupants. UV lights can prevent mould growth by killing the mould spores before they can take hold and grow.


Applications of UV for HVAC

Ultraviolet (UV) light has a range of applications in the heating, ventilation, and air conditioning (HVAC) industry. UV can be used for HVAC systems induct or as a portable device to improve indoor air quality and prevent the growth of microorganisms.


In HVAC systems, UV technology can be installed in the ductwork to sterilize the air as it passes through. This helps to eliminate bacteria, viruses, and other harmful microorganisms that can circulate through the building. UV light can also help to reduce mould and mildew growth, which can cause unpleasant odours and damage to HVAC components.


Portable UV devices can be used to disinfect surfaces and air in specific areas of a building, such as offices or conference rooms. These devices emit UV-C light that can quickly kill bacteria, viruses, and other harmful microorganisms. Portable UV devices are particularly useful in high-traffic areas, where regular cleaning and disinfecting may not be sufficient to prevent the spread of germs.


Residential HVAC Systems

UV lights can be used in residential HVAC systems to improve indoor air quality and reduce the spread of illnesses. They can also reduce HVAC maintenance costs by preventing the buildup of grime on the evaporator coils.


Commercial HVAC Systems

Commercial buildings such as offices, schools, and hospitals can benefit greatly from UV lights in HVAC systems. They can help prevent the spread of illnesses and improve indoor air quality for building occupants.


UV Light for HVAC in Healthcare Facilities

Healthcare facilities such as hospitals and clinics can benefit greatly from UV lights in HVAC systems. They can help prevent the spread of illnesses and reduce the risk of infections in patients who are already ill.


Maintenance of UV for HVAC

1. Cleaning and replacing UV lamps

The maintenance of UV lights in HVAC systems typically involves cleaning and replacing the UV lamps. The lamp replacement frequency will depend on the specific system and the manufacturer’s recommendations. While UV-C light is highly effective, it can also be dangerous to humans if they are exposed to it directly for extended periods of time. Therefore, it is important to use appropriate protective equipment, such as gloves and goggles, when working and maintaining UV-C technology and should be handled according to the manufacturer’s instructions.


2. Checking for the proper functioning of UV lights

It’s also important to regularly check that the UV lights are functioning properly. This can be done by checking for the blue glow that indicates that the UV light is on or by a status indicator on your unit. It’s also important to check that the UV lamps are free of dust and debris that can reduce their effectiveness.


While UV-C light is highly effective, it can also be dangerous to humans if they are exposed to it directly for extended periods of time. Therefore, it is important to use appropriate protective equipment, such as gloves and goggles, when working and maintaining UV-C technology and should be handled according to the manufacturer’s instructions.


3. Maintenance Frequency

The frequency of maintenance will depend on the specific system and the manufacturer’s recommendations. Typically, UV lights in HVAC systems require annual maintenance, including cleaning and lamp replacement.


Induct-300W UVGI Technology

Ultraviolet germicidal irradiation, or UVGI, uses shortwave UVC energy for germicidal irradiation. We utilize Air Sniper’s innovative technology, featuring UVGI light at a spectrum of 253.7 nanometers, as other wavelengths are prone to producing ozone. This UVGI technology achieves effectiveness from a holistic perspective by combining multiple high-wattage bulbs, reflective panelling and proper circulation time.


Learn more about our UVGI technology here.

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