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AI’s Energy Appetite: What Data Centers Mean for the Future of Electricity Prices

Discover how AI-driven data centers are reshaping electricity demand, prices, and why smarter HVAC and efficiency are critical for sustainable growth.

Ava Montini

Jan 27, 2026

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Powering intelligence, shaping energy


Artificial intelligence has gone from “what if” to “what now.” We use it to draft reports, analyze data, streamline workflows, and even generate design ideas. But while the results appear on our screens instantly, what powers them is anything but invisible.


Behind every AI tool is a data center; rows of servers drawing massive amounts of power and generating equally massive amounts of heat. And with AI adoption soaring, those facilities are putting real pressure on our electricity grids.


Bloomberg recently reported that in PJM, the largest U.S. grid, capacity prices jumped sharply as AI-driven data center demand climbed (Bloomberg). For operators, this is a direct hit to energy budgets.


So while AI is exciting, it comes with a new operational reality: efficiency in cooling, airflow, and HVAC isn’t optional. It’s the difference between runaway costs and sustainable growth.


Why AI is different from past computing booms


Previous waves of digital growth (like cloud adoption) drove steady data center expansion. But AI is different. Training large models consumes enormous amounts of energy. The International Energy Agency estimates that data center electricity use could nearly double by 2030 to around 1,000 TWh, roughly equal to Japan’s entire annual consumption (IEA).


And it’s not just training. Inference: the everyday process of users asking questions or running AI tasks is multiplying demand across millions of devices. Goldman Sachs forecasts a 165% increase in data center power demand by 2030, largely due to AI (Goldman Sachs).


Cooling: a hidden energy driver


When people think about data centers, they picture racks of servers. But behind that computing load is another energy giant: cooling.

HVAC, chillers, pumps, and fans often make up 30–40% of total energy use in data centers (U.S. DOE). That means the “support systems” keeping servers at safe temperatures can rival the IT equipment itself in energy demand.


And because these systems run 24/7, even small inefficiencies snowball:

  • A high-resistance filter forces fans to draw extra kilowatts all day, every day.

  • A dirty coil reduces heat transfer, stretching compressor runtimes.

  • A miscalibrated damper throws airflow off balance, raising both costs and emissions.


Clogged filters can cut supply airflow by over 35%, driving higher fan power and cooling loads (MDPI). Others highlight how loaded filters in constant-speed systems directly increase electricity use (University of Texas at Austin).


Now scale that across a hyperscale AI-driven facility. A 3% efficiency penalty may look small on paper, but in practice, it can cost hundreds of thousands of dollars annually and add unnecessary CO₂e to your footprint.


That’s why low-pressure, high-efficiency filtration matters. It cuts resistance without sacrificing capture, reducing fan energy hour after hour. For operators under pressure from rising power prices and sustainability goals, it’s one of the simplest ways to shrink cooling costs while protecting uptime.


Why efficiency pays off more now

Energy savings have always lowered costs. But as grids get stressed and data center demand rises, the value of each saved kilowatt is climbing. Bloomberg recently reported that capacity prices on PJM, the largest U.S. grid, have spiked because of new data center growth (Bloomberg).


In practical terms, this changes the math:

  • A coil cleaning that once took years to pay for itself can now pay back in just a few months.

  • Smarter controls and calibrated ventilation keep you protected when prices swing.

  • Low-pressure filtration quietly reduces fan energy every hour, stacking up bigger savings as electricity prices rise.


The bottom line is that efficiency has become one of the fastest and most reliable ways to control operating costs in an unpredictable energy market.


Building smarter, not just bigger

For operators, the roadmap isn’t a mystery. The tools are already here:

  • Low-pressure filtration to keep fans efficient hour after hour.

  • Adaptive cooling strategies like variable-speed fans, economizers, and containment to right-size energy use.

  • Monitoring-based commissioning and diagnostics to stop efficiency losses before they become routine.

  • Load shifting and grid-aware operations to tap cleaner, cheaper hours of power (IEA).


Every watt counts

As AI expands, data centers will continue to carry a heavier share of global electricity demand. That makes efficiency less of an option and more of an operating requirement.


The lesson is simple: efficiency and reliability are not competing goals. When facilities prioritize both, they not only manage rising energy costs but also reduce their carbon footprint in measurable, reportable ways. AI may be shaping the demand curve, but how operators respond will shape the industry's long-term sustainability.

Carbon Neutral vs Net Zero – What’s the Difference?

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Jul 28, 2023
  • 4 min read

Updated: Jul 9, 2024

Wodden cube cloks with various sustainability imaged stamped in green on the face of each, stacked into a pyramid
Carbon neutrality achieves a balance between carbon emissions and carbon offsets, while net zero aims to completely eliminate carbon emissions by generating renewable energy on-site.

Buildings play a critical role in our daily lives, providing us with shelter, workspaces, and places to gather. However, they also significantly impact the environment, accounting for a staggering 40% of global energy consumption and 33% of greenhouse gas emissions.


With the impacts of climate change becoming increasingly severe, it’s more important than ever to transition to green energy sources and green building practices. This is where the concepts of carbon neutrality vs net zero emissions come in. By achieving these goals, we can significantly reduce the carbon footprint of our buildings, contributing to a more sustainable future for all.


In this blog, we will dive deep into the world of carbon neutrality and net zero emissions, exploring the benefits, strategies, and challenges of achieving these goals in buildings. Join us on this journey as we discover how efficient HVAC systems can play a critical role in achieving carbon neutrality and net zero emissions in buildings.


Carbon Neutral Buildings

Illustrated chart showasing the balance of energy usage in a carbon neutral building vs typical building energy usage patterns
Carbon neutrality involves reducing energy consumption through energy efficiency measures.

A carbon-neutral building is one that has achieved net zero carbon emissions by balancing the amount of carbon emissions it produces with the amount of carbon it offsets or sequesters.


Achieving carbon neutrality typically involves reducing energy consumption through energy efficiency measures and using renewable energy sources to power the building.


Benefits of Carbon Neutral Buildings:

  1. Reduced carbon emissions and environmental impact

  2. Lower energy costs

  3. Improved indoor air quality and occupant comfort

  4. Enhanced building value and reputation


Net Zero Buildings

A net zero building is one that produces as much renewable energy on-site as it consumes over the course of a year. This means that the building produces zero net carbon emissions from energy consumption.


Benefits of Net Zero Buildings:

  1. Completely eliminates carbon emissions from energy consumption

  2. Lower energy costs

  3. Improved indoor air quality and occupant comfort

  4. Enhanced building value and reputation


Carbon Neutral vs. Net Zero: What is the Difference?

Carbon neutrality and net zero are two important concepts in the context of reducing carbon emissions and mitigating climate change, especially in the building sector. But what is the main difference between the two terms?

While both carbon-neutral and net-zero buildings aim to reduce carbon emissions and promote sustainable energy practices, the main difference lies in the approach.


Carbon neutrality achieves a balance between carbon emissions and carbon offsets, while net zero aims to completely eliminate carbon emissions by generating renewable energy on-site.


Efficient HVAC Systems

Heating, ventilation, and air conditioning (HVAC) systems play a critical role in maintaining comfortable indoor environments in buildings. However, HVAC systems are also one of the most significant contributors to energy consumption and carbon emissions in buildings.


Building owners and managers can implement various energy efficiency measures to reduce energy consumption and carbon emissions from HVAC systems. These measures can include the following:

1. Upgrading to more efficient equipment

Replacing outdated or inefficient HVAC equipment with newer, more efficient models can significantly reduce energy consumption and carbon emissions. For example, upgrading to a high-efficiency air conditioner or heat pump can reduce energy consumption by up to 75% compared to older models.


2. Implementing building automation systems (BAS)

BAS can help optimize HVAC system performance by automatically adjusting temperature settings based on occupancy and outdoor weather conditions. BAS can also monitor energy consumption and provide data to help building owners and managers identify opportunities for further energy savings.


3. Improving building envelope

Improving the building envelope by adding insulation, sealing air leaks, and upgrading windows can help reduce the workload on HVAC systems and improve energy efficiency.


4. Conducting regular maintenance

Regular maintenance, such as cleaning and tuning HVAC equipment, can help ensure systems operate at peak efficiency.


5. Using renewable energy sources

Integrating renewable energy sources, such as solar panels or geothermal systems, can help offset energy consumption from HVAC systems.


By implementing efficient HVAC systems, building owners and managers can significantly reduce energy consumption and carbon emissions from buildings and help contribute to achieving net zero emissions.


Achieving Net Zero Emissions in Buildings

As buildings are responsible for a significant portion of global carbon emissions, transitioning to green energy sources and sustainable building practices is crucial in mitigating the impacts of climate change.


One of the key goals in this regard is achieving net zero emissions, where a building produces as much renewable energy on-site as it consumes over the course of a year. This requires a combination of energy efficiency measures, green energy sources, energy storage systems, ongoing monitoring, and continuous improvement. Now, let’s explore the various steps involved in achieving net zero emissions in buildings.

  1. Implementing Energy Efficiency Measures: Many energy efficiency measures can be implemented in buildings, including lighting upgrades, insulation improvements, and building envelope upgrades. For HVAC systems specifically, there are several measures that can be taken to improve efficiency, such as upgrading to high-efficiency equipment, implementing building automation systems, and conducting regular maintenance and tuning of existing systems.

  2. Integrating Green Energy Sources: To achieve net zero emissions, buildings must generate as much energy as they consume. This can be achieved by integrating green energy sources such as solar panels, geothermal systems, or wind turbines. These systems can be sized and designed to meet the energy needs of the building, and any excess energy can be sold back to the grid.

  3. Utilizing Energy Storage Systems: Energy storage systems can help optimize the use of green energy sources in buildings. By storing excess energy generated by green energy systems, facilities can use this energy during high-demand or low-green energy production periods. This can help reduce the reliance on grid energy and further reduce carbon emissions.

  4. Monitoring and Continuous Improvement: Achieving net zero emissions is not a one-time event but an ongoing continuous improvement process. Monitoring energy usage and carbon emissions on an ongoing basis can help identify areas for improvement and ensure that the building remains on track toward achieving net zero emissions.

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