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Why Energy Efficiency Is Becoming the Real Currency

As global power demand surges from AI and renewables reshape the grid, businesses must turn to energy efficiency to cut costs, reduce risk, and stay resilient.

Ava Montini

Oct 20, 2025

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For the first time in history, renewables have overtaken coal as the world’s largest source of electricity, making up 34.3% of global power generation in the first half of 2025. (The Guardian) Wind and solar are leading the charge, but the global energy landscape is entering a new and more complex era — one defined not just by how we produce power, but by how much we use.


And lately, usage is spiking.


The AI Boom Is Rewriting the Energy Equation

From data centers to chip foundries, the AI boom has ignited a new kind of industrial revolution. Major tech firms (such as Nvidia, Microsoft and others) are no longer waiting for the U.S. grid to catch up; they’re building their own power plants. In fact, one analysis finds that electricity costs in some regions near large AI data centre installations have surged up to 267% compared with five years ago. (Bloomberg)



It’s not just abstract. In the U.S., wholesale electricity prices that would have been modest in 2020 are now far higher in data-centre hotspots. (Sandbox)


Why is this relevant?

  • These high-demand loads strain the grid, making the cost of electricity (and grid services) higher for everyone.

  • The more power-hungry the infrastructure becomes, the greater the business risk for enterprises that rely on stable, affordable energy.

  • As grid infrastructure lags behind demand, companies and organizations have to ask: What control do we have over our energy consumption?


When Power Becomes a Premium

Every kilowatt-hour now carries more weight, especially for companies operating large buildings or complex HVAC systems (sound familiar?). Efficiency isn’t just an ESG metric anymore; it’s a business imperative tied directly to cost-control and resilience.



We’re now at a moment where:

  • Renewables are expanding fast, but demand is rising even faster in some tech/industrial sectors. For example, the International Energy Agency (IEA) projects that electricity demand from data centres will more than double by 2030 to around 945 TWh — “more than four times faster than the growth of total electricity consumption from all other sectors”. (IEA)

  • Some regions are seeing localized shortages, transmission constraints and higher wholesale power prices. In the U.S., wholesale electricity prices in several markets were up by 40-80 % in 2025 compared with 2024. (Construction Physics)

  • Organizations that wait for the “grid fix” may find themselves paying a premium (or exposed to reliability risk) in the meantime.


Put simply: If you can’t fully control your energy supply, you must control your energy use. Efficiency becomes the operational hedge.


The Efficiency Imperative

Here’s where the story turns from macro trends into actionable insight. The good news: The same technologies driving smarter AI are also enabling smarter buildings and systems. Intelligent filtration, automation, low-pressure HVAC systems, demand-response strategies — these are the tools to control the energy side of the business.


Here are three reasons why now is the time to focus on performance and efficiency:

  1. Cost Avoidance Becomes Value Creation

    With energy prices under pressure and demand growth uncertain, reducing consumption becomes a direct cost-mitigation strategy.– Efficiency improvements often pay back faster when baseline energy costs are rising.


  2. Grid Risk = Business Risk

    Relying solely on external supply (even if green) is a vulnerability; the more you rely on the grid, the more you’re exposed to spikes, shortages or regulatory premium pricing.– Being energy-efficient gives you more independence and control.


  3. Sustainability Meets Differentiation

    With the global pivot to renewables (for example, the projection that global renewable capacity additions between 2025-2030 will be ~4,600 GW) IEA — the organisations that get ahead now won’t just be “green” — they’ll be efficient green. That matters for brand, operations, risk profile.


When you think about building automation, indoor air quality and HVAC systems, you’re often dealing with the largest energy loads after lighting in a built environment. By focusing on filtration, optimization and smart control, you’re reducing both the peak load and the total energy used, which in the current climate is exactly the kind of strategic leverage organizations need.


  • Yes: the news about renewables overtaking coal is encouraging — that shift shows progress. But it also hides a key truth: demand is increasing fast, thanks in part to data, AI, buildings and more.

  • That means supply-side improvements alone aren’t enough. They must be matched by demand-side discipline (i.e., efficiency).

  • Organizations that act now to optimize their energy consumption will be better positioned, from cost, risk and sustainability standpoints, in the years ahead.


So whether you’re managing a campus, commercial building or industrial facility: don’t wait for the grid to “catch up.” Focus on what you control. Because in this new power era, efficiency is the real currency.



MORE INFORMATION

  • To explore available energy-efficient upgrades and funding programs supporting sustainable building projects, visit our Energy Grants page.


  • Learn how our Pro Filter's are helping organizations reduce energy use and operating costs while improving air quality across their facilities.

MERV 8 vs MERV 11: Which is Better?

  • Writer: Jennifer Crowley
    Jennifer Crowley
  • Jul 28, 2023
  • 4 min read

Updated: Jul 9, 2024

Dirty furnace filter laying atop a clean filter
When comparing MERV 8 and MERV 11 filters, it is important to consider their particle capture capabilities, air flow rates, pressure drops, and costs.

MERV (Minimum Efficiency Reporting Value) is a rating system that measures the effectiveness of air filters in capturing particles of different sizes. The MERV rating scale ranges from 1 to 20, with higher numbers indicating greater efficiency in capturing smaller particles.


In this blog post, we will compare two standard MERV ratings for air filters: MERV 8 vs MERV 11. We will discuss the pros and cons of each type, their particle capture capabilities, air flow rates, pressure drops, and costs, as well as provide guidance on choosing between the two.


What is MERV 8?

MERV 8 filters can capture particles that are 3 to 10 microns in size, such as

  1. Pollen

  2. Dust mites

  3. Pet dander


They are less expensive and allow for higher airflow rates than higher MERV-rated filters, making them a good choice for systems with high airflow needs. However, MERV 8 filters may not capture smaller particles that can cause respiratory problems, such as mould spores and bacteria. They must also be changed more frequently than higher-rated filters to maintain effectiveness.


What is MERV 11?

MERV 11 filters can capture particles that are 1 to 3 microns in size, such as:

  1. Pollen

  2. Dust mites

  3. Mould

  4. Large dust particles

  5. Auto emissions

  6. Fine air particles

  7. Pet dander

  8. Lint

  9. Smoke

  10. Smog

  11. Bacteria


MERV 11 filters offer better filtration than MERV 8 filters and can help improve indoor air quality for people with allergies or respiratory problems. However, they are also more expensive and can restrict airflow more than MERV 8 filters. When the airflow is restricted, it can lead to discomfort, higher energy consumption, and faster wear and tear of HVAC equipment. Using an air filter with a MERV rating that exceeds your system’s recommended level can be particularly damaging, causing harm to the compressor, heat exchanger, and air conditioner coil.


Comparison of MERV 8 vs MERV 11

When comparing MERV 8 and MERV 11 filters, it is important to consider their particle capture capabilities, air flow rates, pressure drops, and costs.


Particle capture Comparison chart of MERV 8 Vs, MERV 11
MERV 11 filters more effectively capture smaller particles than MERV 8 filters.

Particle capture capabilities: MERV 11 filters more effectively capture smaller particles than MERV 8 filters. This means they can help improve indoor air quality and reduce the risk of respiratory problems. However, MERV 8 filters may be sufficient for capturing larger particles like pollen and dust, which can also contribute to indoor air pollution.


Air flow rates: MERV 8 filters allow for higher airflow rates than MERV 11 filters. This means they may be a better choice for standard HVAC systems with high airflow needs, such as commercial buildings that don’t require superior air filtration. MERV 11 filters can restrict airflow more than MERV 8 filters, which can cause strain on HVAC systems and potentially increase energy costs.


Pressure drops: MERV 11 filters can cause higher pressure drops than MERV 8 filters, further straining HVAC systems and reducing energy efficiency. Choosing the right filter for the specific system is essential to avoid this issue.


Costs: MERV 11 filters are generally more expensive than MERV 8 filters, which can be a factor for those on a tight budget. Additionally, MERV 11-rated filters get clogged much more quickly than a MERV 8 filter and have to be replaced frequently.


How to Choose Between MERV 8 and MERV 11?

When choosing between MERV 8 and MERV 11 filters, it is crucial to consider the HVAC system’s and its occupants’ specific needs. Here are some factors to consider:


Types of particles present: If your system needs to capture smaller particles like mould spores or bacteria, a MERV 11 filter may be more appropriate. If it only needs to capture larger particles like pollen and dust, a MERV 8 filter may suffice.


Air flow rate required: If your system requires high air flow rates, a MERV 8 filter may be a better choice. However, if indoor air quality is a higher priority and airflow rates can be sacrificed, a MERV 11 filter may be a better choice.


Budget available: A MERV 8 filter may be more cost-effective if the budget is a concern. However, if indoor air quality is a higher priority and a higher initial cost can be justified, a MERV 11 filter may be a better choice in the long run.


Occupant health concerns: If occupants have allergies or respiratory problems, a MERV 11 filter may be more appropriate to help improve indoor air quality and reduce the risk of health issues. However, if no health concerns are present and your system only needs to capture larger particles, a MERV 8 filter may be sufficient.


In summary, MERV 8 and MERV 11 filters both have their advantages and disadvantages and choosing between them depends on your HVAC system’s specific needs and occupants. While MERV 11 filters offer better particle capture capabilities and improved indoor air quality, they also come with higher costs and potential airflow restrictions. On the other hand, MERV 8 filters allow for higher air flow rates and are more cost-effective but may not capture smaller particles that can cause health problems. It is important to weigh these factors carefully and consult a professional to determine the best filter for your system.

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